When Roanoke Electric Cooperative wanted to expand its services beyond electricity, GKV created a complete rebranding driven by a seemingly contradictory yet profound insight: to expand, you must contract.
Brand Marketing ~IS~ Performance Marketing
Trying to get the most from your brand and performance marketing? Here are 3 simple ways to achieve both immediate and sustainable growth through best practices in measurement and integration.
Clover Health: Valor Medicare Advantage Open Enrollment Campaign
Clover Health, one of the nation’s fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for AEP. And we said “Why Not?”
Branding in an Omnichannel Marketing World
Every day consumers interact with hundreds of media channels. So how is your one brand supposed to break through? Here are 5 tips to even the odds.
No Yolks: Rules were made to be Yolk-en.
Past marketing of No Yolks had focused on how people have traditionally used noodles. But the concept of “dinner” has changed a lot—now, there are no rules. No Yolks fits into this landscape as a dinner option that goes with a lot of different cuisines, isn’t hard to make, and is easy to enjoy.
We gave a 30 year old brand newfound independence.