Lofthouse Cookies: Dare to be Sweet
Just when did everyone get so grumpy, snarky and sour? The world is so hungry for a little sweetness. And when conducting consumer research for our new client, Lofthouse Cookies, we discovered that we had just the thing.
IPAs: How To Build A Strong Brand And Maintain Your Independence
Tips on how Independent Physician Associations (IPAs) can maintain their independence.
Roanoke Cooperative
When Roanoke Electric Cooperative wanted to expand its services beyond electricity, GKV created a complete rebranding driven by a seemingly contradictory yet profound insight: to expand, you must contract.
Brand Marketing ~IS~ Performance Marketing
Trying to get the most from your brand and performance marketing? Here are 3 simple ways to achieve both immediate and sustainable growth through best practices in measurement and integration.
Clover Health: Valor Medicare Advantage Open Enrollment Campaign
Clover Health, one of the nation’s fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for AEP. And we said “Why Not?”
Branding in an Omnichannel Marketing World
Every day consumers interact with hundreds of media channels. So how is your one brand supposed to break through? Here are 5 tips to even the odds.