Brand Development

Roanoke Cooperative

When Roanoke Electric Cooperative wanted to expand its services beyond electricity, GKV created a complete rebranding driven by a seemingly contradictory yet profound insight: to expand, you must contract.

GKVoice

Brand Marketing ~IS~ Performance Marketing

Trying to get the most from your brand and performance marketing? Here are 3 simple ways to achieve both immediate and sustainable growth through best practices in measurement and integration.

Work Sample

Clover Health: Valor Medicare Advantage Open Enrollment Campaign

Clover Health, one of the nation’s fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for AEP. And we said “Why Not?”

GKVoice

Branding in an Omnichannel Marketing World

Every day consumers interact with hundreds of media channels. So how is your one brand supposed to break through? Here are 5 tips to even the odds.

Work Sample

No Yolks: Rules were made to be Yolk-en.

Past marketing of No Yolks had focused on how people have traditionally used noodles. But the concept of “dinner” has changed a lot—now, there are no rules. No Yolks fits into this landscape as a dinner option that goes with a lot of different cuisines, isn’t hard to make, and is easy to enjoy.

Case Study

Miller Value

We gave a 30 year old brand newfound independence.

The recipe for developing a successful brand is one part strategy and one part creative.

Becoming a brand is how your product or service becomes more memorable, engaging, and how you can achieve higher margins and greater customer loyalty. With the advent of social media and the growth of direct to consumer brands, brand development continues to change and evolve.

At its core, a brand is still a promise to its customers about what the brand will deliver and how they can expect it to behave. But, consumer expectations have changed more than ever. It goes far beyond simply the product or service they provide. It now includes the causes a brand will champion as well as how the brand treats its employees, communities, suppliers and the rest of the world around them. It has never been more important to have a strong and consistent brand than it is now. With the introduction of social media consumers now too have a platform that makes it easier to call a brand out when it fails and doesn’t live up to its promises.