McCormick

A non-recipe recipe for success.

About Faces Day Spa

About Faces, a family-owned chain of salons, fits the niche between small, independent hair studios and the larger-scale franchised salon world.

McCormick: No Flavor Like Home

To connect with consumers around holiday cooking and encourage social engagement, McCormick and GKV launched the No Flavor Like Home giveaway.

DSM: Babypalooza

For Babypalooza 2018, DSM asked GKV to create brand messaging and a high-impact booth design.

Miller Value Partners: Brochure

Miller Value Partners needed a view book as bold and unique as their contrarian investment approach.

Columbia Association: Live Life Larger

To entice new memberships, we developed a visually arresting campaign featuring individual portraits of Columbia residents.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

Discipline

Brand Development

The recipe for developing a auccessful brand is one part strategy and one part creative.

Becoming a brand is how your product or service becomes more memorable, engaging, and how you can achieve higher margins and greater customer loyalty. With the advent of social media and the growth of direct to consumer brands, brand development continues to change and evolve.

At its core, a brand is still a promise to its customers about what the brand will deliver and how they can expect it to behave. But, consumer expectations have changed more than ever. It goes far beyond simply the product or service they provide. It now includes the causes a brand will champion as well as how the brand treats its employees, communities, suppliers and the rest of the world around them. It has never been more important to have a strong and consistent brand than it is now. With the introduction of social media consumers now too have a platform that makes it easier to call a brand out when it fails and doesn’t live up to its promises.

COVID-19 MESSAGE

Out of an abundance of caution and care for the health and wellbeing of our employees and their families, GKV has transitioned to a Work From Home (WFH) scenario for the foreseeable future.

A great deal of planning and preparation went into this effort to ensure that, while our office is physically closed, we can continue to provide our clients with the excellent service and work products they rely on.

Should you need to reach someone at GKV, please call 410.539.5400 and use the employee directory to reach your party.

Stay Healthy!