Work Sample

Maryland Cannabis Administration: Making it Easier to Find a Trusted Source

After cannabis legalization, Marylanders still needed a way to find weed products they could trust. So, we created exactly that.

Case Study

Fybe Internet

Roanoke Electric Cooperative needed a new, fun, friendly name and logo for its fiber internet service. A perfect opportunity to make up a word and give it an offbeat spelling!

Case Study

GoNetspeed

GoNetspeed’s best opportunity to grow market share was the trifecta of converting cable customers, educating them on the advantages of fiber internet, and delivering a superior customer experience.

Work Sample

Mrs. Wages: Spice Sauce

How did we introduce a new Spice Sauce to the market with a distinct voice from a classic brand? Simple: We let the flavor out.

Work Sample

Covenant Advantage: Medicare Advantage

Most seniors now have access to 43 Medicare Advantage plans! So cutting through the clutter is mandatory. GKV does it by giving a plan a bold, fun, differentiating personality. See how it worked like a charm in Michigan.

Case Study

Spring Valley

Spring Valley Winning the fish oil wars. DISCIPLINES Advertising, Brand Development CATEGORIES OTC Medicines & Personal Health Challenge Walmart hired GKV to drive sales of...

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Brand Development

    The recipe for developing a successful brand is one part strategy and one part creative.

    Becoming a brand is how your product or service becomes more memorable, engaging, and how you can achieve higher margins and greater customer loyalty. With the advent of social media and the growth of direct to consumer brands, brand development continues to change and evolve.

    At its core, a brand is still a promise to its customers about what the brand will deliver and how they can expect it to behave. But, consumer expectations have changed more than ever. It goes far beyond simply the product or service they provide. It now includes the causes a brand will champion as well as how the brand treats its employees, communities, suppliers and the rest of the world around them. It has never been more important to have a strong and consistent brand than it is now. With the introduction of social media consumers now too have a platform that makes it easier to call a brand out when it fails and doesn’t live up to its promises.