Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.
Attracting a younger generation to become brand-loyal can be tough for more established brands. See how we helped coffee brand Chock full o’Nuts do just that.
Miller Value Partners asked us to create a website with a visual appeal as bold and unique as the company’s contrarian investment approach.
To assert BGE Home’s leadership position we started crunching numbers…literally.
Older brands face challenges trying to remain relevant in a rapidly changing world. Here are four ways iconic brands can evolve, adapt and stay top of mind.