Sprint: Inertia

Most people love their mobile phones, but not their carrier… so, why don’t they switch?

4 Tips to Selling More Home Service Agreements

Annual service agreements keep the competition away and offset seasonality and episodic events. Learn what homeowners think of them in order to sell more.

Are Referrals worth your time?

3 secrets to a successful referral program.

How Do Small Businesses Advertise in 2019?

In the real world, businesses need to advertise in order to reach their target audience and entice them to make a purchase.

Sacrifice is the most important skill for CPG marketing now

The beauty of digital and social media is that your ability to precisely target your audience is much better.

5 Things Homeowners Want in 2019

Secrets to reaching homeowners.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

Discipline

Research

Our goal with any research project is insight.

In today’s data-driven world, marketing research is involved in all aspects of what we do from defining our audience and setting objectives to testing creative and optimizing our approaches.

Simply regurgitating numbers, or repeating verbatims is not insight. Great insights are what drives great advertising, more engaging content and more effective spending. We have co-developed proprietary techniques and established effectiveness benchmarks with a range of partners over the years.

Recognizing that not all research questions require gold-plated techniques or suppliers, we have a range of research solutions to fit all budgets and timeframes. And while we do have a research department, you may be surprised just how research savvy everyone at GKV is. Research and asking smart questions is part of our DNA.