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San Giorgio: The Right Way to Pasta

For as simple as cooking pasta is, you’d be surprised how many different “right ways” there are to cook it. Some like their pasta al...
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Lofthouse Cookies: Dare to be Sweet

Just when did everyone get so grumpy, snarky and sour? The world is so hungry for a little sweetness. And when conducting consumer research for our new client, Lofthouse Cookies, we discovered that we had just the thing.

GKVoice

Soli Organic — Five Secrets to Success on Social Media

What determines success on social media? We’ll let you in on a few of our secrets that helped elevate our client, Soli Organic’s social media game.

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Maryland Lottery: Holiday 2022

Maryland Lottery Holiday Scratch-Offs are so lively and fun, they practically give themselves away. Now there’s an interesting campaign idea.

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Pasta Lensi: More to Amore!

More to Amore! This campaign sets a protein pasta brand apart by bringing its rich Italian heritage to the forefront, with a little twist. What’s not to love?

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Stoli Vodka: A Toast to an Individual Spirit

To engage Millennials with Stoli’s new Liberate Your Spirit campaign, GKV brought the campaign into the heart of their lives via unique media units in their neighborhoods and social media.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Discipline

    Social Media

    One of the fastest growing and most nimble marketing disciplines of the last five years.

    Where before, brands saw social as something they had to do to check the box, they now see it as a business driver. With more and more consumers engaging in branded content, using social to source recommendations as well as a path to purchase, GKV has grown its social team, expertise and capabilities.

    Why Social?  — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote from Andrew Davis’s latest book Brandscaping puts a fine point on why great branded social content drives business.  Additionally:

    • Consumers are 71% more likely to make a purchase based on social media referrals
    • 74% of consumers rely on social network to guide purchase decisions
    • 7 in 10 millennials, Gen Xers and silver surfers (boomers in social) are more likely to make purchases from brands they follow and engage with on social

    GKV’s Social Media Department experts who work hand-in-glove across agency departments.  The team has developed award winning social campaigns for OLD BAY and MD Lottery as well as created a proprietary process for developing social strategy and content. Our capabilities include:

    • Social strategy and planning
    • Content creation, curation
    • Social program management and publishing
    • Social advertising
    • Influencer engagement
    • Community management
    • Social listening, trending topics
    • Metrics and reporting