Frank’s RedHot: Frank and Wendy Get Together

Frank’s RedHot recently teamed up with the company to release a Buffalo Ranch Chicken Sandwich for only $1, and the social opportunities became endless.

McCormick

A non-recipe recipe for success.

Bridgestone Golf

Sacrificing media for a better messenger.

About Faces Day Spa

About Faces, a family-owned chain of salons, fits the niche between small, independent hair studios and the larger-scale franchised salon world.

McCormick: No Flavor Like Home

To connect with consumers around holiday cooking and encourage social engagement, McCormick and GKV launched the No Flavor Like Home giveaway.

Old Bay: Social Crab

The spokesperson we created for OLD BAY communicates delicious fun without saying a word.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

Discipline

Social Media

One of the fastest growing and most nimble marketing disciplines of the last five years.

Where before, brands saw social as something they had to do to check the box, they now see it as a business driver. With more and more consumers engaging in branded content, using social to source recommendations as well as a path to purchase, GKV has grown its social team, expertise and capabilities.

Why Social?  — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote from Andrew Davis’s latest book Brandscaping puts a fine point on why great branded social content drives business.  Additionally:

  • Consumers are 71% more likely to make a purchase based on social media referrals
  • 74% of consumers rely on social network to guide purchase decisions
  • 7 in 10 millennials, Gen Xers and silver surfers (boomers in social) are more likely to make purchases from brands they follow and engage with on social

GKV’s Social Media Department experts who work hand-in-glove across agency departments.  The team has developed award winning social campaigns for OLD BAY and MD Lottery as well as created a proprietary process for developing social strategy and content. Our capabilities include:

  • Social strategy and planning
  • Content creation, curation
  • Social program management and publishing
  • Social advertising
  • Influencer engagement
  • Community management
  • Social listening, trending topics
  • Metrics and reporting

COVID-19 MESSAGE

Out of an abundance of caution and care for the health and wellbeing of our employees and their families, GKV has transitioned to a Work From Home (WFH) scenario for the foreseeable future.

A great deal of planning and preparation went into this effort to ensure that, while our office is physically closed, we can continue to provide our clients with the excellent service and work products they rely on.

Should you need to reach someone at GKV, please call 410.539.5400 and use the employee directory to reach your party.

Stay Healthy!