Frank’s RedHot: Franksgiving

Every food company in the word wants to win over customers on Thanksgiving. We targeted the days right after: Franksgiving. Leftovers never tasted so good.

Reaching moms through social during COVID-19

It’s a challenging time for all of us, but especially for moms. Here are some hints on how to maximize social media content to provide moms with information they can really use.

Connect Emotionally with Digital Marketing

Let’s get emotional about digital. Optimize your message along with your media.

McCormick

For generations, McCormick has relied on recipes to create demand for their flavor products. Millennials and millennial-minded consumers don’t want rigid recipes, they want to be inspired to experiment with flavor. This is our non-recipe recipe for success.

Old Bay: I’d Old Bay That!

OLD BAY has been the go-to seafood seasoning for people up and down the Chesapeake Bay for over 75 years. So how do you bring new users into the fold?

Cape Cod Potato Chips: Ridiculously Good Chip

Every town has something they are famous for. Hyannis, MA, happens to be the home of ridiculously good potato chips.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

Discipline

Social Media

One of the fastest growing and most nimble marketing disciplines of the last five years.

Where before, brands saw social as something they had to do to check the box, they now see it as a business driver. With more and more consumers engaging in branded content, using social to source recommendations as well as a path to purchase, GKV has grown its social team, expertise and capabilities.

Why Social?  — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote from Andrew Davis’s latest book Brandscaping puts a fine point on why great branded social content drives business.  Additionally:

  • Consumers are 71% more likely to make a purchase based on social media referrals
  • 74% of consumers rely on social network to guide purchase decisions
  • 7 in 10 millennials, Gen Xers and silver surfers (boomers in social) are more likely to make purchases from brands they follow and engage with on social

GKV’s Social Media Department experts who work hand-in-glove across agency departments.  The team has developed award winning social campaigns for OLD BAY and MD Lottery as well as created a proprietary process for developing social strategy and content. Our capabilities include:

  • Social strategy and planning
  • Content creation, curation
  • Social program management and publishing
  • Social advertising
  • Influencer engagement
  • Community management
  • Social listening, trending topics
  • Metrics and reporting

COVID-19 MESSAGE

Out of an abundance of caution and care for the health and wellbeing of our employees and their families, GKV has transitioned to a Work From Home (WFH) scenario for the foreseeable future.

A great deal of planning and preparation went into this effort to ensure that, while our office is physically closed, we can continue to provide our clients with the excellent service and work products they rely on.

Should you need to reach someone at GKV, please call 410.539.5400 and use the employee directory to reach your party.

Stay Healthy!