Independence Air

Independence Air Launching a new brand in the world's toughest category when people had no reason to believe in a new airline. DISCIPLINES Brand Development,...

Hills Bros. Cappuccino

Choosing the right influencers to be far more influential.

Werner Ladder

Rising above the rest in a crowded field of advertisers.

Sprint: Big Presence

Most people love their mobile phones, but not their carrier… so, why don’t they switch?

Can old brands attract younger consumers? They better!

Attracting a younger generation to become brand-loyal can be tough for more established brands. See how we helped coffee brand Chock full o’Nuts do just that.

L3 Brand History

When L3 Technologies first consulted GKV, the company consisted of 70+ divisions — all of which had different specialties and product offerings. As a global...

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Social Media

    One of the fastest growing and most nimble marketing disciplines of the last five years.

    Where before, brands saw social as something they had to do to check the box, they now see it as a business driver. With more and more consumers engaging in branded content, using social to source recommendations as well as a path to purchase, GKV has grown its social team, expertise and capabilities.

    Why Social?  — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote from Andrew Davis’s latest book Brandscaping puts a fine point on why great branded social content drives business.  Additionally:

    • Consumers are 71% more likely to make a purchase based on social media referrals
    • 74% of consumers rely on social network to guide purchase decisions
    • 7 in 10 millennials, Gen Xers and silver surfers (boomers in social) are more likely to make purchases from brands they follow and engage with on social

    GKV’s Social Media Department experts who work hand-in-glove across agency departments.  The team has developed award winning social campaigns for OLD BAY and MD Lottery as well as created a proprietary process for developing social strategy and content. Our capabilities include:

    • Social strategy and planning
    • Content creation, curation
    • Social program management and publishing
    • Social advertising
    • Influencer engagement
    • Community management
    • Social listening, trending topics
    • Metrics and reporting