GKV’s Chief Creative Officer, Jeff Millman, shares how docu-mercials are the next new thing. Many smart brands have already reevaluated the tone and execution of their communication, providing authentic, fact-based entertainment for viewers. There is an abundance of great storytelling by brands on the internet. It’s time to bring more of it to TV.
Read the full article here: https://www.mediapost.com/publications/article/326812/docu-mercials-are-the-next-new-thing-reshaping-tv.html