Docu-mercials Are The Next New Thing, Reshaping TV Ads

GKV’s Chief Creative Officer, Jeff Millman, shares how docu-mercials are the next new thing. Many smart brands have already reevaluated the tone and execution of their communication, providing authentic, fact-based entertainment for viewers. There is an abundance of great storytelling by brands on the internet. It’s time to bring more of it to TV.

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