For more than 50 years, Back to Nature has lived by the belief that nature got it right in the first place, and that natural ingredients — simply prepared — made food that was rewarding in both its healthfulness and its flavor. This has meant offering delicious foods made with the finest, natural ingredients, even for gluten-free, vegan and nut-free diets.
As more people, especially moms, were striving to eat and feed their families healthier natural and organic foods, Back to Nature saw an opportunity.
They selected GKV to get the word out: With Back to Nature, eating simply and naturally doesn’t mean sacrificing deliciousness.
The campaign launched in February with social media to engage their core natural and organic consumers and print and digital to educate and attract health-oriented moms. While it’s still early, we are off to a good start. Our social media audience is highly engaged AND growing, and most importantly, so are sales!