GKV is excited to announce the expansion of its great partnership with Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven weight-loss and healthy living products and programs. GKV took on the media planning and buying function in late 2015 and is currently executing the 2016 national media plan for Medifast. GKV will also partner with Medifast on social media strategy development and execution in 2016.
GKV was originally named Agency of Record (AOR) for Medifast in late 2014 to handle market research; strategic planning; branding; creative development, including TV, radio, print and digital; and direct response advertising.
“GKV is honored to be awarded these elements of Medifast’s integrated marketing program,” stated Roger L. Gray, Chairman and CEO of GKV. “The trust we have built and the marketing successes we have achieved over the past year created a solid foundation on which to build and strengthen our relationship with Medifast,” continue Gray.
“The addition of the media planning and buying and social media capabilities to the work GKV already does for Medifast is a natural evolution of our partnership,” said Brian Kagen, Executive Vice President/Chief Marketing Officer of Medifast. “We look forward to working with GKV on the integration of the creative campaign work alongside media planning and social strategy to deliver a comprehensive go-to-market approach,” concluded Kagen.