After just a year as media agency of record for Bridgestone Golf, GKV and the premium golf balls, clubs and accessories innovator have expanded their partnership to include digital strategy, creative and social media.
For 2018, GKV, a full-service integrated marketing agency with a focus on challenger brands, will deliver an integrated digital plan about how Bridgestone Golf’s balls and clubs will help any golfer play better.
“Bridgestone Golf is the kind of challenger brand that we like to work with,” said Dan Collins, Partner, SVP Strategic Planning and Research of GKV. “They offer better products and they are willing to do things differently to get that message out.”
Between the newly released TOUR B Series and the e6 collection, and over three million ball fittings, the brand knows definitively that it offers the best ball for a range of player abilities. This paves the way for any golfer to get the most performance and enjoyment from the sport.
“We are looking forward to our expanded partnership with GKV in 2018,” said Corey Consuegra, Senior Director of Marketing, Bridgestone Golf. “We believe GKV understands what we want to accomplish and will put together the most efficient and effective messaging and media to generate awareness of what we offer, and build a loyal customer base that appreciates the superiority of our products.”
In 2017, GKV shifted Bridgestone Golf’s media strategy from traditional advertising to digital advertising, reaching three times as many golfers for the same budget. The result, when combined with Bridgestone’s new partnership with pro golfer Tiger Woods, was that Bridgestone posted its most successful two quarters in history during the first half of 2017, with total units shipped eclipsing previous company benchmarks.