GKV, a nationally recognized marketing firm that specializes in Challenger Brands, announced today that it has been named the media agency of record for Bridgestone Golf. Bridgestone Golf designs and manufactures premium golf balls, golf clubs and other golf accessories. Bridgestone started manufacturing golf balls in 1935 and is the number one golf ball producer in Japan.
Here in the U.S., Bridgestone is a Challenger Brand poised to take on and surpass current industry leaders. GKV will work with Bridgestone to ensure its objective is met through market share and brand loyalty.
“GKV’s Challenger Brand philosophy is a great match for Bridgestone Golf. They have superior products on the market today. Our job is to get that message to golfers throughout the country, so they can experience how Bridgestone Makes Golf Easier,” said Roger Gray, Chairman and CEO of GKV.
Bridgestone’s distinguished R&D department continues to be the industry leader in golf ball innovation and technology. Like a true Challenger Brand, Bridgestone is taking on the category leader, Titleist Pro V1, with the introduction of its new e6 series golf balls. The company will be releasing more advanced e6 models within the next few months, providing everyday golfers and professional golfers alike, the perfect ball for “their game.”
“I’m confident in GKV’s track record of working with Challenger Brands to drive sales and brand awareness to the next level,” said Corey Consuegra, Senior Director of Marketing, Bridgestone Golf. “We look forward to this new partnership and the competitive edge GKV will help bring to our brand through its expert media strategy.”