GKV has won a gold Global Award for “In My Room,” a poignant TV spot developed for MJHS’s Pediatric Hospice care. The spot was also announced as a finalist in Art Direction and a second spot, “Mornings,” was named as a finalist in Cinematography.
The honor, in the category of Healthcare Institutions and Services, was announced December 3 at The Global Awards international celebration in New York City. The Global Awards were also celebrated the same night at a concurrent event held in Sydney, Australia.
Developed for MJHS, one of the most expansive not-for-profit health systems in the Greater New York area, GKV’s award-winning creative deals with the very real subject of pediatric hospice care in a tender and relatable way. Set to the sounds of the Beach Boys 1963 hit “In My Room,” which was re-recorded and sung by children, the spot takes the viewer through a day in the life of a young terminally-ill patient, while she is being cared for by an MJHS nurse in her own home.
“We are so proud of this award and the creative work we have done for MJHS. I have been creating advertising for more than 30 years and this is the most emotional television spot I have ever worked on,” said Jeff Millman, Chief Creative Officer of GKV. “It is critical to know that healthcare leaders like MJHS are providing compassionate pediatric hospice care, allowing parents to keep their children at home, surrounded by those they love.”
Now in its 21st year, The Global Awards are dedicated to excellence in healthcare and wellness communications on an international basis. The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, productions companies, and design studios that produce communication for medical, pharmaceutical, healthcare and wellness related products and services. For more information visit The Global Awards website at www.theglobalawards.com.