Opportunity Out of Chaos: The Case for Being a Values Brand

In examining exit polls from the 2016 election, values were deemed more important to voters than ever before. This presents a powerful opportunity — and challenge — for brands because, just as we act upon our values as voters, we are increasingly acting upon them as consumers. For a brand to win in this environment, it must become a Values Brand.

GKV recently delivered a multi-media presentation on this topic called “Opportunity Out of Chaos: The Case for Being a Values Brand.” If you’d like to see a shortened version of the presentation, or to arrange for a full presentation, fill out the form below and a link will be sent to you.


Garry Raim

Partner, Executive Vice President

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