Opportunity Out of Chaos: The Case for Being a Values Brand

In examining exit polls from the 2016 election, values were deemed more important to voters than ever before. This presents a powerful opportunity — and challenge — for brands because, just as we act upon our values as voters, we are increasingly acting upon them as consumers. For a brand to win in this environment, it must become a Values Brand.

GKV recently delivered a multi-media presentation on this topic called “Opportunity Out of Chaos: The Case for Being a Values Brand.” If you’d like to see a shortened version of the presentation, or to arrange for a full presentation, fill out the form below and a link will be sent to you.


Garry Raim

Partner, Executive Vice President

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Out of an abundance of caution and care for the health and wellbeing of our employees and their families, GKV has transitioned to a Work From Home (WFH) scenario for the foreseeable future.

A great deal of planning and preparation went into this effort to ensure that, while our office is physically closed, we can continue to provide our clients with the excellent service and work products they rely on.

Should you need to reach someone at GKV, please call 410.539.5400 and use the employee directory to reach your party.

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