Seeing the World as Customers Do

The customer experience has never been more important. Our HomePulse surveys show that almost 75% of consumers state that the most important reason they will use a company a second time is based on their initial experience. And with everything being shared on social media, consumers are now more than ever searching the web and asking friends for positive customer experiences to determine which company to select to perform a home service.

An article from McKinsey & Company, From touchpoints to journeys: Seeing the world as customers do, is a must-read for marketing and senior executives. It shares the importance of getting the customer’s end-to-end journey right. Click here to read the article.

Chuck Fischer

SVP, Account Director

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