In an ideal world, all of your customers will come to you organically, and you won’t have to spend money to capture their interest. However, in the real world, businesses need to advertise in order to reach their target audience and entice them to make a purchase.
GKV’s Chief Strategy Officer Dan Collins was recently featured as an expert source on a research report on The Manifest: The State of Small Business Advertising in 2019.
The survey found that 87 percent of small businesses advertise. What’s more, 67 percent of small businesses plan to begin using at least one new advertising medium in 2019. This means that businesses see the merits of advertising and plan to continue using it.
The most popular advertising mediums are social media (64 percent) and online (49 percent). Most businesses use digital advertising because it is easy to target the right potential customer.
“Digital can be most effective because it can be so targeted, especially if you just have one location or a product for a very particular niche,” Collins said in the report. “You’re not just getting everybody who’s watching ‘Grey’s Anatomy’ or another TV show. You’re getting people who are actually interested in your product.”
Digital advertising helps businesses reach people where they spend much of their time – online.
Traditional advertising, however, still has its merits, which is why 57 percent of small businesses use traditional mediums.
Advertising mediums such as print (36 percent), TV (22 percent), radio (22 percent), and out-of-home (19 percent) have been around much longer than digital mediums so are considered more trustworthy.
Traditional advertising also helps reach people on the rare moments they’re not online, such as when watching a TV show, reading a magazine, listening to the radio, or on their commute.
It’s important for businesses to use advertising, and the most successful strategy is one that uses multiple advertising mediums. To help create the best advertising for your business, you can hire GKV, a top advertising agency. Call or email Dan Collins, 410.234.2477 firstname.lastname@example.org.