How Marketing To Baby Boomers Unlocks Access To $800 Billion In Capital

GKV’s Chief Creative Officer, Jeff Millman,  identifies the recipe for success in marketing to Baby Boomers. This demographic, who is not only shopping online, but also on social media, has $800 billion worth of capital to spend. Baby Boomers are demanding the why, and effective digital campaigns answer with authenticity and human connection. Read the full article here:https://www.designrush.com/trends/baby-boomers-marketing