Hello, Challenger Brands.
Welcome to GKV. Where being unknown or out-spent is merely a temporary inconvenience.
GKV’s SVP, Chief Strategy Officer, Dan Collins shares that in order for challenger brands to thrive, they must shift their marketing approach to build a strategy that plays to the brands strengths. In his latest Media Post article, he identifies leveraging the already existing audience, as well as digital and social techniques that offer high […]Read More
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We’re from Baltimore. Therefore, we hate the Yankees. It’s elemental, like air … or eating crabs. Orioles’ fans hate the Yankees because they can write bigger checks and buy their success. We can’t. The Orioles’ payroll is one-third the size of the Yankees’. So we play harder and tougher and smarter. Buck Showalter is not afraid to take chances; not afraid to trust his players.
GKV has been helping challenger brands succeed for over 30 years. Think of us as the Buck Showalter of ad agencies.
Our mission is to help you beat the Yankees.