Digital Marketing Analyst

GKV is seeking a detail-oriented, proactive digital marketing analyst. GKV handles specialized integrated marketing campaigns, including creative development and website design, for large national and regional brands across a variety of categories.

Our ideal candidate will have the ability to analyze and make optimization recommendations across complex media buys and websites, as well as be on top of the latest developments in digital advertising. This is a client-facing role; the person should have a professional demeanor and be able to present complex data to executive-level clients.  Being a team player is also a must at the agency.

Responsibilities:

  • This role will serve as the first digital analytics point of contact and subject-matter expert, supporting 5-8 brands/clients
  • Responsible for timely delivery of high-quality regular and ad-hoc reporting on campaign performance and media effectiveness that informs campaign strategy. Present findings to clients, executives, and other non-technical audiences.
  • Provide data-driven recommendations for improving performance of campaign. Proactively recommend new tactics, audiences, approaches to test. Follow-through on implementation in collaboration with Media and Account teams.
  • Create and maintain automated dashboards in Salesforce Marketing Intelligence platform (FKA Datorama). Customize dashboards to meet client and internal team needs, following best practices in data visualization and dashboard design.
  • Craft measurement and KPI strategy that aligns with client’s business objectives. Work with Media and Digital Project Manager team to ensure campaign setup and conversion tracking is set up accordingly.
  • Provide new testing hypotheses on any/all aspects of digital marketing campaigns. Craft and carry out testing strategies, and communicate results for implementation
  • Implement and enforce naming convention guidelines and best practices when it comes to marketing analytics and measurement.

Job Requirements

  • Bachelor’s degree in a relevant field
  • Minimum 3 years of relevant work experience; experience working in an agency/consulting environment a plus
  • Experience extracting and analyzing data, incl. complex datasets from multiple sources
  • Experience communicating/presenting data-based insights to a non-technical audience
  • Experience using Google Analytics (GA4)
  • Experience with data visualization or business intelligence tools, such as Tableau, Salesforce Marketing Cloud Intelligence
  • Advanced knowledge of MS Excel and Powerpoint
  • Knowledge/experience analyzing performance of digital marketing channels; paid/organic social, paid search, programmatic display, video (incl. YouTube, OTT/CTV, etc.)
  • Google Tag Manager a plus but not required
  • Time management: prioritize competing tasks and deliver against multiple deadlines
  • Collaboration: be a reliable member of a cross-functional team
  • Communication: excellent written and verbal communication, ability to communicate clearly and concisely with all stakeholders incl. senior leadership and clients

If you are ready to become part of a dynamic team and would like to work in the rapidly changing media landscape, please send cover letter and resume to: Cristy.Michel@gkv.com and Dan.Collins@gkv.com with subject line “Digital Analyst.”

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Job Type: Full-time, Hybrid Home/Office.

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