Omni Channel/Shopper Marketing Account Executive

The role of the Shopper Marketing Account Executive assists in the development and execution of national and retailer-specific plans that are part of an overall integrated marketing plan. This includes collaborating with internal teams, external partners/vendors and clients to create seamless and impactful shopper experiences that drive strong consumer engagement, sales and strengthen brand loyalty and other goals based on established KPIs.

This role requires an understanding of client needs, shopper behaviors, consideration and conversion tactics, etc. to create effective shopper/omni channel marketing campaigns.

Responsibilities:

• Client Relationship Management: Act as a point of contact for clients, understanding their marketing objectives, budgets, and timelines. Maintain regular communication to ensure alignment and satisfaction regarding shopper marketing programming.
• Campaign Development: Assist with the development and implementation of omnichannel shopper marketing programs, including in-store promotions, digital marketing, and social media activations.
• Project Coordination: Oversee the execution of marketing campaigns, ensuring they are delivered on time, within budget, and meet client expectations. Coordinate with creative, media, and production teams to manage deliverables.
• Market Analysis: Analyze market trends, shopper insights, etc. to inform campaign strategies and provide clients/team with actionable recommendations.
• New Business Development: Identify opportunities to grow existing accounts and acquire new clients by presenting the agency’s shopper marketing capabilities and proposing tailored solutions.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: Proven experience as an Account Coordinator in a marketing or advertising agency, with a focus on shopper marketing preferred.
• Skills:
  • Strong understanding of marketing and advertising methods and techniques.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple accounts and projects simultaneously.
  • Proficiency in Microsoft Office
  • Analytical mindset with the ability to interpret data and trends.

If you are ready to become part of a dynamic team, please send cover letter and resume to: Julie.Stephens@gkv.com with subject line “Shopper Markting Account Executive.”

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Job Type: Full-time, Hybrid Home/Office.