# GKV: Helping Challenger Brands Succeed

> You’re a challenger brand\. You’re taking on a bigger, established competitor\. You’re likely being outspent\. You’ve come to the right place\. Welcome to GKV\.

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## Pages
- [About](https://gkv.com/about/)
- [Contact](https://gkv.com/contact/)
- [Privacy Policy](https://gkv.com/privacy-policy/)
- [Work](https://gkv.com/our-work/)

## Posts
- [GKV Challenger Brand Minute: Face of Wealth](https://gkv.com/gkvoice/gkv-challenger-brand-minute-face-of-wealth/): The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging\. 
- [From Concept to Cart](https://gkv.com/consumer-packaged-goods-food-beverage/from-concept-to-cart/): Messaging isn’t over when a product hits the shelves\! Learn how GKV creates fully integrated campaigns that ensure nothing is lost between the idea and the outcome\.
- [The Future of GLP\-1 Brand Differentiation](https://gkv.com/gkvoice/glp-1/): With GLP\-1 advertising, challenger health brands now have an opportunity to reach their audience on an emotional level\. We can help\!
- [How GLP\-1 Brands Should Pivot To Achieve Category Leadership](https://gkv.com/over-the-counter-medicines-personal-health/how-glp-1-brands-should-pivot-to-achieve-category-leadership/): Performance marketing drives action\. Brand\-building creates preference\. Learn why tomorrow's GLP\-1 leaders need both\.
- [What Advertisers Get Wrong About Gen Z](https://gkv.com/gkvoice/what-advertisers-get-wrong-about-gen-z/): Gen Z is fragmented — but not unreachable\. Like any audience, there’s marketing they respond to, and marketing they don’t\. Get some tips on what your messaging may be missing in part one of our two\-part article on reaching a new generation\.

## Case Studies
- [Spring Valley](https://gkv.com/case-study/spring-valley/)
- [GoNetspeed](https://gkv.com/case-study/gonetspeed/): GoNetspeed’s best opportunity to grow market share was the trifecta of converting cable customers, educating them on the advantages of fiber internet, and delivering a superior customer experience\.
- [Shentel](https://gkv.com/case-study/shentel/): Shentel had to create a deeper connection with the customer\. So, we started with a new Brand Promise to be used in all of Shentel’s communications: “Always Connected to You\.”
- [Fybe Internet](https://gkv.com/case-study/fybe-internet/): Roanoke Electric Cooperative needed a new, fun, friendly name and logo for its fiber internet service\. A perfect opportunity to make up a word and give it an offbeat spelling\!
- [Independence Air](https://gkv.com/case-study/independence-air/): Launching a new brand in the world's toughest category when people had no reason to believe in a new airline\.

## Work Samples
- [Chilly Churn™\<br/\>Ice Cream Mix](https://gkv.com/work/chilly-churnice-cream-mix/): Meet Chilly Churn™ — an entirely new brand of homemade ice cream sure to churn up the fun and create sweet memories\.
- [Maryland Cannabis Administration: Making it Easier to Find a Trusted Source](https://gkv.com/work/maryland-cannabis-administration-making-it-easier-to-find-a-trusted-source/): After cannabis legalization, Marylanders still needed a way to find weed products they could trust\. So, we created exactly that\.
- [Maryland Cannabis Administration: Youth Prevention Campaign](https://gkv.com/work/maryland-cannabis-administration-youth-prevention-campaign/): The effects of cannabis on young brains can be devastating\. Check out how we helped the MCA get this messaging to parents\.
- [Constellation Home: "I Can Help" Campaign](https://gkv.com/work/constellation-home-i-can-help-campaign/): Constellation Home technicians are the best at what they do, including lip\-syncing their way into customers' hearts \.\.\. and HVAC repairs\.
- [That’s Tasty: Organic Living Herbs](https://gkv.com/work/thats-tasty-organic-living-herbs/): That’s Tasty™ organic, living herbs bring recipes to life\. Our job was not only to reach consumers, but to actually change the way they think about cooking\.

## Job Listings
- [Digital Project Manager](https://gkv.com/job-listing/digital-project-manager/)

## Employees
- [Mark Gray](https://gkv.com/employee/mark-gray/)
- [Shannon Gardiner](https://gkv.com/employee/shannon-gardiner/)
- [Beth Kelly](https://gkv.com/employee/beth-kelly/)
- [Dan Collins](https://gkv.com/employee/dan-collins/)
- [Beverly Ducay](https://gkv.com/employee/beverly-ducay/)

## Categories
- [CPG / Food \& Beverage](https://gkv.com/category/consumer-packaged-goods-food-beverage/)
- [Agency News](https://gkv.com/category/gkv/)
- [Retail \& Consumer Services](https://gkv.com/category/services/)
- [Health Care \& Insurance](https://gkv.com/category/health/)
- [GKVoice](https://gkv.com/category/gkvoice/)

## Tags
- [brand culture](https://gkv.com/tag/brand-culture/)
- [new business](https://gkv.com/tag/new-business/)
- [social](https://gkv.com/tag/social/)
- [challenger brands](https://gkv.com/tag/challenger-brands/)
- [relevant read](https://gkv.com/tag/relevant-read/)

## Disciplines
- [Advertising](https://gkv.com/discipline/advertising/)
- [Digital Marketing](https://gkv.com/discipline/digital-marketing/)
- [Social Media](https://gkv.com/discipline/social-media/)
- [Brand Development](https://gkv.com/discipline/brand-development/)
- [Strategic Planning](https://gkv.com/discipline/strategic-planning/)

## Departments
- [Creative](https://gkv.com/department/creative/)
- [Leadership](https://gkv.com/department/leadership/)
- [Account Management](https://gkv.com/department/account-management/)
- [Production](https://gkv.com/department/production/)
- [Media](https://gkv.com/department/media/)

## Optional
- [Sitemap index](https://gkv.com/sitemap_index.xml)