GKV and Medifast brought health to the Inner Harbor this summer with the launch of Medifast’s Waterfront Wellness Series in collaboration with the Waterfront Partnership of Baltimore.
Every weekend since May, Baltimoreans have been invited to Pier V and West Shore Park in the Inner Harbor for free fitness classes, product samples, giveaways and special programs, such as healthy cooking demonstrations and Medifast information sessions. Attendees have been encouraged to register for a summer-long incentive program, earning rewards that they have redeemed for prizes such as a yoga mat, magazine subscription, Medifast meals or a Fitbit®.
Earlier this month, Celebrity Chef Jason Hisley, Owner and Executive Chef at LaCakerie, handed out delicious shake samples, which were a huge hit. We also had WJZ Weekend Morning news on site conducting live interviews throughout the morning.
With more than 2,000 fitness class registrations to date, the Waterfront Wellness Series with Medifast has exceeded our goals and expectations for participation. More than 525 individuals have registered for the incentive program, allowing Medifast the opportunity to deliver ongoing communications and special offers to a health-conscious audience once the program ends.
Although the special programming has ended for the summer, Medifast’s Waterfront Wellness fitness classes will continue through September 20. For more information visit http://www.waterfrontwellnesswithmedifast.com or explore the #waterfrontwellness photos on Instagram.