MJHS Launches Poignant Pediatric Hospice Spot

MJHS, one of the most expansive charitable not-for-profit health systems in the Greater New York area, unveiled a new TV spot this week that addresses the very real subject of pediatric hospice care in a tender, relatable and compelling way. The story behind the commercial is equally unique: a classic, soulful Beach Boys song is used explain pediatric hospice to millions of New Yorkers. Equally moving is the 11-year-old actress who shaved her head for the role and donated her hair to an organization that helps cancer patients.

The spot, “In My Room,” concepted by MJHS agency-of-record, Baltimore-based GKV, takes the viewer through the daily activities of a pediatric hospice patient in her own home.

Watch the spot and see what Little Black Book had to say about it.