Sell Your Challenger Brands

GKV’s SVP, Chief Strategy Officer, Dan Collins shares that in order for challenger brands to thrive, they must shift their marketing approach to build a strategy that plays to the brands strengths. In his latest Media Post article, he identifies leveraging the already existing audience, as well as digital and social techniques that offer high ROI to hone in on these strengths.

Read the full article here: https://www.mediapost.com/publications/article/327666/sell-your-challenger-brands.html