What Defines Millennials – and How Marketers Can Reach Them
It is critical for consumers services companies to truly understand and get to know millennials. A recent article and podcast by Wharton’s Keith Niedermeier, What Defines Millennials – and How Marketers Can Reach Them (October 2017), provides an interesting perspective on this group. He shares the unique characteristics of millennials and the profound changes taking place in mass marketing, advertising and messaging.
Click here to read the article and view the podcast.