GKV’s Chief Creative Officer, Jeff Millman, identifies the recipe for success in marketing to Baby Boomers. This demographic, who is not only shopping online, but also on social media, has $800 billion worth of capital to spend. Baby Boomers are demanding the why, and effective digital campaigns answer with authenticity and human connection. Read the full […]
GKV has been recognized as a top agency for healthcare advertising and marketing in 2018 by Clutch, a leading B2B research, ratings and reviews company. GKV has strong capabilities and decades of successful experience in the healthcare arena. The agency has faced many marketing challenges, from driving enrollment and building a brand in expansion markets to […]
GKV, one of the mid-Atlantic’s largest integrated marketing firms, today announced a new client, Brown & Toland Physicians, a California-based medical group with a leading network of independent doctors delivering personalized, high-quality, affordable health care to the San Francisco Bay Area. “GKV has been working with challenger brands in the health care industry for over […]
GKV, one of Baltimore’s largest integrated marketing firms, today announced it has added seven new employees to its social media and public relations team to accommodate the agency’s new business and increasing social media demands. Since March 2017, GKV has gained 11 new clients that are seeking social media growth and require management services. […]
GKV, one of Baltimore’s largest integrated marketing firms, today announced it has added three new employees to its roster to meet the growing needs of new and existing clients. These employees contribute to the expansion of GKV in the areas of video production and account leadership. Brian Fink, senior editor-animator Fink, of Odenton, MD, […]
GKV, one of the Mid-Atlantic’s largest independent marketing/advertising firms, today announced the promotion of Shannon Gardiner to senior vice president and director of account management. Gardiner joined GKV in 2010 with more than 15 years of advertising experience in various categories. She has since been responsible for managing key agency accounts in the health care […]
GKV, one of the Mid-Atlantic’s largest independent marketing/advertising firms, today announced the promotion of Kevin Kempske to president and chief operating officer. Kempske joined GKV in 1998 as a public relations account executive and became a partner in the agency in 2004. Over the last 19 years, he has served as the director of public […]
After just a year as media agency of record for Bridgestone Golf, GKV and the premium golf balls, clubs and accessories innovator have expanded their partnership to include digital strategy, creative and social media. For 2018, GKV, a full-service integrated marketing agency with a focus on challenger brands, will deliver an integrated digital plan […]
Last week, two GKV partners, Garry Raim and Jeff Millman, took part in the 8th Annual Medicare Marketing Innovations conference in San Diego, CA. Garry served as chairperson for the event, while Jeff gave a talk on the current events in health care, titled “From Election Chaos to Marketing Opportunity — The case for being a […]
Marketing to boomers – why values over vanity will win business. GKV Chief Creative Officer Jeff Millman explains: http://www.nextavenue.org/boomer-targeted-ads-stereotypes/.
On Thursday, May 25, GKV raised money and awareness for Red Nose Day to help end child poverty through entertainment. To stay true to the organization’s theme, GKV created a video featuring employee’s cracking jokes and activated their social media fanbase to help in the cause, donating $1 for every ‘like’ on the Facebook post. […]
GKV, one of the mid-Atlantic’s largest integrated marketing firms, today announced a new client, Orizon Foods, a new subsidiary of Orizon S.A. — one of the largest business conglomerates in South America, based in Chile. Orizon S.A., a company belonging to the Group of Copec Companies, has a legacy of providing quality seafood to markets […]
Check out this great article in the Baltimore Business Journal, quoting our senior vice president of strategic planning and research, Dan Collins, on our new partnership with Bridgestone Golf! You can check out the full article here.
GKV, a nationally recognized marketing firm that specializes in Challenger Brands, announced today that it has been named the media agency of record for Bridgestone Golf. Bridgestone Golf designs and manufactures premium golf balls, golf clubs and other golf accessories. Bridgestone started manufacturing golf balls in 1935 and is the number one golf ball producer […]
GKV, one of Baltimore’s largest integrated marketing firms, has been chosen as Agency of Record for AbsoluteCARE, an innovative population health management company with centers in Atlanta, Ga., and Baltimore, Md. GKV will begin working immediately to develop the brand’s position and messaging for each of its different audiences, as well as websites, video assets […]
Inc. Magazine recently released its list of the Top 15 Companies with the Snazziest Offices Near Charm City, and GKV is honored to be named on the list. Office spaces were judged based on criteria that included: use of color, utilization of space, and unique attributes and features. GKV was noticed for carrying its Challenger […]
The buying-power of moms in the U.S. is estimated to be $2.1 trillion annually, so as marketers and brand stewards, it is important to keep a finger on the pulse of “Mom.” GKV recently attended the 12th Annual Marketing to Moms conference in NYC, where marketing leaders gathered to discuss the latest trends in speaking to […]
Each year on the first Friday in October, National Manufacturing Day brings attention to the manufacturing industry in the U.S., and the need for future generations to carry on the tradition that has evolved over so many centuries. This talent need is driven primarily by the rate of retirement and the reduction in supply […]
GKV launched a new partnership this summer with the Baltimore Food Roundtable, a local food startup group that meets to share insight and provide support to one another. GKV has a lot of experience working with consumer packaged goods companies and currently is the agency of record for two CPG brands: Back to Nature and […]
GKV, one of Baltimore’s largest integrated marketing firms, continues to thrive and grow. Today, GKV announced the addition of four new employees. The new hires represent a variety of disciplines and backgrounds, including social media, public relations, digital and account management. Lauren Bottaro, Public Relations Account Executive Bottaro, of Baltimore Md., helps facilitate and […]
GKV has been selected by SnackWell’s and Back to Nature to reintegrate these challenger brands into the daily lives of today’s savvy consumers through an integrated combination of advertising, social media, digital engagement and experiential sampling.
Following a sugar-fueled Halloween celebration, GKVers packed up a special treat for our troops this week. Employees brought in their leftover candy to send to Operation Gratitude as a special thanks to the men and women serving in the U.S. military overseas. We shipped more than 40 lbs. of goodies, which we sent with the following […]
In response to the growing needs of new and existing clients, GKV, an integrated marketing communications firm, announced today the addition of three new employees:
GKV’s Experiential Marketing Team Bridges Gap Between Brands and Consumers
America’s favorite pretzel brand and GKV client, Snyder’s of Hanover, is putting the fun back into snack time. Beginning this March, Snyder’s of Hanover is encouraging consumers to “Discover the Pretzelbilities” of the classic pretzel with a new 360° marketing and national advertising campaign.
GKV has been named Agency of Record for Network Health, a leading health insurance provider in Wisconsin. GKV will begin work immediately to develop an integrated multi-media campaign for the Medicare Annual Enrollment Period (AEP) and its Medicare Age-In Campaign for 2015.
The Baltimore LED Art Billboard is currently featuring the work of GKV’s own Lindsay Petrick. A mix of advertising and art, the digital billboard in the heart of Baltimore’s arts district aims to inspire people and expose a new audience to the creative talents right here in our own backyard. In addition to being a […]
Check out this great article in the Baltimore Business Journal, quoting our CEO Roger Gray on prominent trends in digital advertising.
Nearly 60 media reps from the Philly/Hilly area found their way to Philadelphia’s Overkill Studio last Thursday morning. And it wasn’t just for the Bloody Marys. Baltimore’s GKV Communications rolled into town to present their “Nice to Meet You Media Tour” with all the energy and enthusiasm of a traveling rock show. The presentation kicked […]
Facing Healthcare Reform, CareFirst BlueCross BlueShield sought ways to break through the clutter of messages that were all targeting the millennial population. For many in this audience, healthcare is not seen as a necessity as they have an “invincible” mentality. As part of a communications effort, GKV included a series of pre-roll videos that caught […]
In response to the growing needs of new and existing clients, GKV announced today the addition of six new employees: Julia D’Esterre, Emily Ellenberger, Rick Hebert, Amelia Miller, Adi Raval and Stacy Smith.
GKV, an integrated marketing communications firm, announced today the addition of Emily Rector to the public relations department.
GKV, an integrated marketing communications firm, announced today the promotion of Jessica Farmer and Courtney LaSalle.
Today we’re spotlighting our “Spiritmaker” holiday card and website, ADDYs silver winner for Advertising Industry Self-Promotion Integrated Campaign.
Katie Lindner, Mike Lugat and Jaime Robertson join GKV’s account management department.