GKV’s Chief Creative Officer, Jeff Millman, identifies the recipe for success in marketing to Baby Boomers. This demographic, who is not only shopping online, but also on social media, has $800 billion worth of capital to spend. Baby Boomers are demanding the why, and effective digital campaigns answer with authenticity and human connection. Read the full […]
Health care is a confusing and high-pressure topic these days. In this time of uncertainty, health care companies have a great opportunity to be their members’ best ally and advocate to help them navigate these ever-changing waters. According to a study done by Mediabistro, more than 40 percent of health care consumers say that the […]
GKV has been selected by SnackWell’s and Back to Nature to reintegrate these challenger brands into the daily lives of today’s savvy consumers through an integrated combination of advertising, social media, digital engagement and experiential sampling.
GKV Media Planner Joy Wisnom Explains How Brands Can Use the New Animated Feature
In an effort to capitalize on National Pretzel Day (April 26 for the uninitiated) and highlight a new product introduction, Snyder’s of Hanover and GKV joined forces to hand out tens of thousands of Flavored Pretzel Pieces and engage consumers on social media across the U.S.