From Mr. Whipple to the Hamburglar, to the Noid, classic advertising is familiar. It’s also on life support. With each passing day traditional advertising yields to innovations that the Marlboro Man could never have dreamed of, no matter what he was smoking. For the 2018 Addy Awards, GKV created an event to say goodbye to advertising’s past and celebrate its future. With dazzling lights, pounding music and over 350 captivated guests, we’re happy to say the future looks very bright indeed.