Clover Health remains one of the fastest-growing Medicare Advantage plans by continuing to innovate. One such innovation is targeting Medicare-eligible military retirees. The VA recommends that all military veterans obtain Medicare coverage, but many do not. Clover created the Valor Plan to fill this need. GKV developed a campaign using veteran and former Pittsburgh Steeler running back Rocky Bleier as spokesman and highly credible, trustworthy link between veterans and Clover. Messaging was sincere and highly respectful and positioned Clover as a company that is looking out for America’s veterans. The integrated campaign included :60 and :30 DRTV spots, direct mail, a landing page, and POS materials.