The #1 hot sauce in America is not for the meek.
Neither is handling its social communications. Fans of Frank’s Red Hot sauce are a passionate bunch. Every contact we make is a chance to fan the flames of that passion. Which is why every piece of content and every comment we share must be true to the brand. That means pushing way beyond where most CPG brands are comfortable going. And we have to admit. It’s a whole lot of fun going there.