Hot 7s Scratch-Offs. Let’s keep a good thing going.
The Maryland Lottery keeps things interesting for players by consistently introducing new games to play. As the Lottery’s creative agency of record, we keep things interesting by consistently finding new ways to connect emotionally with the audience. In the case of the new Hot 7s family of scratch-off games, we focused on the times when little things seem to be breaking our way. We think, “Maybe I should play the Lottery.” Or in the case of these scratch-offs, maybe I should “stay hot.” This hot integrated campaign also included radio, out of home, point of sale, social and digital.