The rationale for bringing some services in-house is strong, but moving work from an external agency creates pitfalls you need to strongly consider.
To capture the Age-In audience, plans must capitalize on evolving lifestyle trends and behave in a more strategic manner when competing with other plans.
Andrew has over 20 years of marketing and direct response experience. He had led successful acquisition and retention campaigns for a number of health plans throughout the country including: Blue Shield of California, CDPHP, Coventry Health Care, Elderplan, Health Alliance, Molina Healthcare and PacifiCare Secure Horizons. As a seasoned direct response professional, he embraces data, response channels, testing, measuring results and campaign optimization. He lives these responsibilities on a daily basis and takes pride in executing campaigns while ensuring seamless multi-channel integration.
Andrew joined GKV in 2002 after spending a few years at RTC (Wunderman) and brought with him a wealth of knowledge and execution experience on a variety of mediums, including direct mail, direct response TV (DRTV), and digital advertising.
Andrew graduated from the University of Maryland with a bachelor’s degree in Marketing.
