GKVoice

GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.

Featured

Rethinking Video in the Media Mix

There are a lot of ways to build effective campaigns that utilize video. Here’s how you can navigate your many options.

2021 CPG Greatest Hits

Dan Collins shares five “Little Big Ideas” that delivered sky high ROI for CPG clients in 2021.

Unlocking Marketing Success with Analytics

It’s not difficult to measure and manage your digital marketing efforts. Our Director of Digital Analytics & Strategy, Anna Alexiadi Smyrniotaki, explains.

GKV Challenger Brand Minute: 5 Tangible Ways to Drive Growth

Home services expert Chuck Fischer reveals five tangible ways to stand out from the competition and drive revenue.

Recent

Roger Gray discusses GKV’s 40th Anniversary and more with the Baltimore Business Journal

CEO Roger Gray talks about GKV’s 40 years in business, challenges from the pandemic and the future of the agency.

GKV Challenger Brand Minute: Customer Journey Mapping

Chief Strategy Officer, Dan Collins reveals how Customer Journey Mapping can help you deliver the exact right message at the exact right moment.

GKV named one of the top agencies in Maryland by Clutch

GKV was featured by Clutch, the leading B2B reviews and ratings company, for displaying excellence in the advertising field.

GKV Challenger Brand Minute: Branding for Broadband

GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.

GKV Promotes Ellen Delaplane to Vice President, Account Supervisor

Delaplane is responsible for developing strategic approaches and marketing plans for clients and ensuring that projects maintain schedule and budget.

GKV Challenger Brand Minute: How to Capture Age-In Medicare Audience

In this episode of Challenger Brand Minute, Andrew Robinson reveals three effective ways plans can drive new membership by capturing the Age-In audience.