GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.


Elevate The Moment: Amplifying Your Trade Show Presence

Tradeshows demand months of preparation. But nowhere else will you have such an opportunity to make so many valuable face-to-face connections. Here are 5 ways to amplify your tradeshow presence.

Soli Organic — Five Secrets to Success on Social Media

What determines success on social media? We’ll let you in on a few of our secrets that helped elevate our client, Soli Organic’s social media game.

5 Tips for Marketing Medicare Advantage Plans to Veterans

Military veterans are a big potential new market for your Medicare Advantage plan. Here are 5 tips for getting them enrolled.

Brand Marketing ~IS~ Performance Marketing

Trying to get the most from your brand and performance marketing? Here are 3 simple ways to achieve both immediate and sustainable growth through best practices in measurement and integration.


GKV “Stays Hot” for the Maryland Lottery

New TV spot for Hot 7s Scratch-Offs to Premiere on Memorial Day

GKV Earns 8 Healthcare Ad Awards

The awards were earned for GKV’s work including Clover Health’s Medicare Advantage Plan and MDH’s GoVAX and Masks on Maryland campaigns.

GKV announces new CFO

Corey Tappan joins the agency as CFO Cathy Kowalewski retires after nearly four decades with the company.

GKV to Create Public Service Campaign for Medicaid Re‑Enrollment in MD

GKV will work with the MMCOA to encourage Maryland’s 1.7 million Medicaid enrollees to reapply for benefits.

GKV Takes Home Gold and Silver ADDYs

GKV wins 10 awards at the 2023 Annual Baltimore American Advertising Awards Show.

GKV Hires Communications Strategist

Deidre McCabe, former Director of Communications for the Maryland Department of Health and Howard County, will join the agency to work on special projects and initiatives as well as GKV Health, our recently launched health care marketing division.