GKVoice

GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.

Featured

Branding in an Omnichannel Marketing World

Every day consumers interact with hundreds of media channels. So how is your one brand supposed to break through? Here are 5 tips to even the odds.

Great Relationships Make Great Campaigns

The secret to getting the very best work out of your agency year after year. (It gets personal.)

Creating Impactful Sponsored Content in 2023

Sponsorship opportunities in A&D may feel limited, complicated, or pricy. That’s why our Director of Media Services Daniel Robinson says to make your own. Here’s how!

Generating Sales Anywhere, Anytime

Shoppers are all over the place, and they can be ready to buy anytime. Here are five ways to make sure your brand is always right there with them.

Recent

How to Un-Junk Email Copy

Are your emails ready for a refresh? Get five tips for un-junking, de-cluttering and re-inspiring your email marketing copywriting.

Creative Directions : Capturing the Best Audio Performances

You wrote a nice script. Now how do you give voice to your creative? GKV Creative Director Dave Broscious shares advice for directing audio performances.

Rethinking Video in the Media Mix

There are a lot of ways to build effective campaigns that utilize video. Here’s how you can navigate your many options.

Roger Gray discusses GKV’s 40th Anniversary and more with the Baltimore Business Journal

CEO Roger Gray talks about GKV’s 40 years in business, challenges from the pandemic and the future of the agency.

2021 CPG Greatest Hits

Dan Collins shares five “Little Big Ideas” that delivered sky high ROI for CPG clients in 2021.

Unlocking Marketing Success with Analytics

It’s not difficult to measure and manage your digital marketing efforts. Our Director of Digital Analytics & Strategy, Anna Alexiadi Smyrniotaki, explains.