GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
Discover ROEverything
Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.
GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Recent
Webinar: How GKV Runs AI Agents for Campaign Reporting
GKV is proud to share Anna Alexiadi Smyrniotaki, Director of Analytics, is speaking at Whatagraph’s online event on November 5th.
Your newest target audience? Bots.
Consumers are asking AI what to buy. Here’s how to make sure the bots know who you are.
What Advertisers Get Wrong About Gen Z- Part 2
In part one of our article on marketing to Gen Z, we talked about advertisers’ common misconceptions. In part two, you can read about why Gen Z buys, who they trust, and what kind of marketing they reward.
How GLP-1 Brands Should Pivot To Achieve Category Leadership
Performance marketing drives action. Brand-building creates preference. Learn why tomorrow’s GLP-1 leaders need both.
The Future of GLP-1 Brand Differentiation
With GLP-1 advertising, challenger health brands now have an opportunity to reach their audience on an emotional level. We can help!
What Advertisers Get Wrong About Gen Z
Gen Z is fragmented — but not unreachable. Like any audience, there’s marketing they respond to, and marketing they don’t. Get some tips on what your messaging may be missing in part one of our two-part article on reaching a new generation.
