GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Reaching moms through social during COVID-19
It’s a challenging time for all of us, but especially for moms. Here are some hints on how to maximize social media content to provide moms with information they can really use.
Helping Home Service Companies Navigate COVID-19
GKV conducted a home pulse survey to see how homeowners are navigating the use of home service companies amidst the COVID-19 pandemic.
Six Steps to Crisis Management
If you do not currently have a Crisis Management Plan in place, there are several steps to take immediately to set yourself up for success both short- and long-term. Proper crisis management will demonstrate to your key audiences that you are prepared and handling the situation effectively and efficiently.
What should brands do on social media in a time of uncertainty?
It’s a challenging time for brands across the world. Here are some recommendations on how to adapt your current social media content and curate new content in response to COVID-19.
Recent
Blame it on the Margaritas
Quarantining is better with margaritas and guacamole. Always. Get CEO Roger Gray and wife’s recipes.
Connect Emotionally with Digital Marketing
Let’s get emotional about digital. Optimize your message along with your media.
Tips for growing Dual Eligible Special Needs Plans (DSNP) membership
The largest growing Medicare Advantage plan segment is the Dual Eligible Special Needs Plans (DSNPs). Try these 5 tips to make sure your brand is front and center when people are ready to enroll.
Customer journey mapping makes marketing more effective
Referencing your customer journey map on a regular basis ensures the effectiveness of marketing efforts and informs ongoing optimization, increasing ROI.
Align your brand and culture to make your most powerful business driver
Want happier customers and happier employees? Want to be faster, more innovative, collaborative? It’s easier than you think. Create an on-brand culture where everyone acts in unison to deliver a great customer experience.
The Best Insight Wins
Get insights that can drive your brand to new levels of success.
