GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Six Steps to Crisis Management
If you do not currently have a Crisis Management Plan in place, there are several steps to take immediately to set yourself up for success both short- and long-term. Proper crisis management will demonstrate to your key audiences that you are prepared and handling the situation effectively and efficiently.
What should brands do on social media in a time of uncertainty?
It’s a challenging time for brands across the world. Here are some recommendations on how to adapt your current social media content and curate new content in response to COVID-19.
Key Trends in 2020 for Home Service Companies
Each year our initial HomePulse survey identifies the key trends home service companies should consider while making decisions during the upcoming year.
Customer journey mapping makes marketing more effective
Referencing your customer journey map on a regular basis ensures the effectiveness of marketing efforts and informs ongoing optimization, increasing ROI.
Recent
8 Steps to a Successful AEP 2021
Hitting your AEP enrollment targets is never easy. If your AEP 2020 marketing just underperformed, the first thing you should do is read this article.
Medicare Plans: Moving advertising in-house?
The rationale for bringing some services in-house is strong, but moving work from an external agency creates pitfalls you need to strongly consider.
Improving Net Promoter Scores
Aligning an organization’s policies, procedures and culture to its brand promise is paramount to creating customer loyalty and future financial success.
The Social Media Advantage in the Health Insurance Industry
Social media can help you become a go-to source of information at times when consumers are trying to navigate an ever-changing and confusing industry.
Driving Medicare Plan Growth With Age-In Marketing
To capture the Age-In audience, plans must capitalize on evolving lifestyle trends and behave in a more strategic manner when competing with other plans.
Multicultural Marketing for Medicare
Are you missing part of your Medicare population? Medicare audiences are increasingly multicultural. Medicare marketing must keep up or be left behind.
