GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
GKV Challenger Brand Minute: Is Your Bank Who It Says It Is?
Is your bank fulfilling its brand promise? GKV’s Chuck Fischer talks about how to deliver a superior customer experience inside and out.
GKV Health at the Aster Awards and Healthcare Ad Awards
Over 15 awards received for GKV Health’s work with the Maryland Managed Care Organization Association and Clover Health.
GKV Recognized as a Clutch Global Leader for 2024
The Clutch Global Award highlights excellent client work delivered this year, showcasing the very best in the B2B services industry worldwide.
Not All Baby Boomers Are Created Equal
There are two subgroups of baby boomers. Learn how to tailor your marketing so it succeeds with each.
Recent
UNDERSTANDING KPIs
In the latest GKV 101, GKV Digital Analyst Sahiba Babra breaks down key performance indicators: what they are, how they can help your business, and the best ways to make them work for you.
GKV finalist in Ragan PR Daily Awards
Soli Organic social media work submitted for Content Marketing award.
GKV Challenger Brand Minute: Branding in an Omnichannel World
Every day consumers interact with hundreds of media channels. So how is your brand supposed to break through? Watch 5 tips to help even the odds.
Daily Record Announces 2024 Health Care Heroes
GKV recognized for public health education campaigns to increase COVID-19 vaccination rates and Medicaid renewals.
GKV to present Marketing to Today’s Boomers webinar
The next Good Point session will focus on differences between early and later Baby Boomers.
Seven Strategies for Regaining Trust in Public Health Messaging
Trust in messaging from public institutions has eroded due to misinformation, politicization and contradictory advice. We have developed seven strategies for regaining the public’s trust.
