GKVoice

GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.

Featured

Post-COVID Customer Journey Updates

COVID changed the way customers shop, eat and work. Now is the time to rethink your brand offerings and take advantage of this new customer journey.

GKV Challenger Brand Minute: Breaking Inertia

Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.

Branding for Broadband

Reliable internet service has never been more important to consumers. We’ll show you some tips to get consumers to switch.

Critical brand updates for the post-2020 world

A lot changed in 2020 that impacted how people perceive brands. Here are some tips to make sure your brand resonates.

Recent

GKV Challenger Brand Minute: Branding for Broadband

GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.

GKV Promotes Ellen Delaplane to Vice President, Account Supervisor

Delaplane is responsible for developing strategic approaches and marketing plans for clients and ensuring that projects maintain schedule and budget.

GKV Challenger Brand Minute: How to Capture Age-In Medicare Audience

In this episode of Challenger Brand Minute, Andrew Robinson reveals three effective ways plans can drive new membership by capturing the Age-In audience.

One-Year WFH Anniversary

Hard work, connection & coffee: GKV’s recipe for success during a pandemic.

GKV Challenger Brand Minute: Time To Zag

In this episode of Challenger Brand Minute, health care marketing expert Garry Raim reveals how local and regional health plans can take on the huge national organizations and win.

AAFB President Announcement

We’re proud to announce that Courtney Black, Sr. Account Executive at GKV, has been named President of the American Advertising Federation Baltimore (AAFB).