GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.


GKV Challenger Brand Minute: Is Your Bank Who It Says It Is?

Is your bank fulfilling its brand promise? GKV’s Chuck Fischer talks about how to deliver a superior customer experience inside and out.

GKV Health at the Aster Awards and Healthcare Ad Awards

Over 15 awards received for GKV Health’s work with the Maryland Managed Care Organization Association and Clover Health.

GKV Recognized as a Clutch Global Leader for 2024

The Clutch Global Award highlights excellent client work delivered this year, showcasing the very best in the B2B services industry worldwide.

Not All Baby Boomers Are Created Equal

There are two subgroups of baby boomers. Learn how to tailor your marketing so it succeeds with each.


GKV Challenger Brand Minute: Branding in an Omnichannel World

Every day consumers interact with hundreds of media channels. So how is your brand supposed to break through? Watch 5 tips to help even the odds.

Daily Record Announces 2024 Health Care Heroes

GKV recognized for public health education campaigns to increase COVID-19 vaccination rates and Medicaid renewals.

GKV to present Marketing to Today’s Boomers webinar

The next Good Point session will focus on differences between early and later Baby Boomers.

Seven Strategies for Regaining Trust in Public Health Messaging

Trust in messaging from public institutions has eroded due to misinformation, politicization and contradictory advice. We have developed seven strategies for regaining the public’s trust.

MDH selects GKV for five-year contract

The public health campaign will be for the Maryland Department of Health’s Center for Tobacco Prevention and Control.

GKV Wins Gold and Silver Addy Awards

Eight awards won at the 50th Annual Baltimore American Advertising Awards Show