GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
If you do not currently have a Crisis Management Plan in place, there are several steps to take immediately to set yourself up for success both short- and long-term. Proper crisis management will demonstrate to your key audiences that you are prepared and handling the situation effectively and efficiently.
It’s a challenging time for brands across the world. Here are some recommendations on how to adapt your current social media content and curate new content in response to COVID-19.
Quarantining is better with margaritas and guacamole. Always. Get CEO Roger Gray and wife’s recipes.
Let’s get emotional about digital. Optimize your message along with your media.
The largest growing Medicare Advantage plan segment is the Dual Eligible Special Needs Plans (DSNPs). Try these 5 tips to make sure your brand is front and center when people are ready to enroll.
Referencing your customer journey map on a regular basis ensures the effectiveness of marketing efforts and informs ongoing optimization, increasing ROI.
Want happier customers and happier employees? Want to be faster, more innovative, collaborative? It’s easier than you think. Create an on-brand culture where everyone acts in unison to deliver a great customer experience.