First-Party Data: A Hidden Gem for the Post-Cookie World

Amid growing concerns for consumer privacy, increased transparency and reducing complexity, the era of “cookies” is ending, but not just yet.

Medicare plans? Pivot to online seminars this AEP.

Even during COVID-19, Medicare seminars can still drive AEP leads. Here are 5 tips for how to host seminars online so you can keep reaching prospects.

GKV wins Gold & Silver Aster Awards

GKV wins Gold and Silver Aster Awards for healthcare marketing.

OSF MedAdvantage

OSF HealthCare is an integrated health system in Illinois. Following a national trend of health systems launching their own Medicare Advantage plans, OSF HealthCare turned...

Reaching moms through social during COVID-19

It’s a challenging time for all of us, but especially for moms. Here are some hints on how to maximize social media content to provide moms with information they can really use.

Tips for growing Dual Eligible Special Needs Plans (DSNP) membership

The largest growing Medicare Advantage plan segment is the Dual Eligible Special Needs Plans (DSNPs). Try these 5 tips to make sure your brand is front and center when people are ready to enroll.

Six Steps to Crisis Management

If you do not currently have a Crisis Management Plan in place, there are several steps to take immediately to set yourself up for success both short- and long-term. Proper crisis management will demonstrate to your key audiences that you are prepared and handling the situation effectively and efficiently.

What should brands do on social media in a time of uncertainty?

It’s a challenging time for brands across the world. Here are some recommendations on how to adapt your current social media content and curate new content in response to COVID-19.

8 Steps to a Successful AEP 2021

Hitting your AEP enrollment targets is never easy. If your AEP 2020 marketing just underperformed, the first thing you should do is read this article.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

Category

Health Care & Insurance

GKV has strong capabilities and decades of successful experience in the health care arena.

We’ve faced many marketing challenges, from driving enrollment and building a brand in expansion markets to turnaround situations and new product launches. Selected by CMS to launch the Medicare Prescription Drug Program, GKV has deep experience engaging Baby Boomers and Medicare beneficiaries in local, regional and national health plans and providers.

Driving Enrollment

We have created successful direct-to-consumer programs for plans from coast to coast. And we have worked with Medicaid plans across the country to drive enrollment.

Our staff understands the regulatory environment and has experience developing effective, but compliant, marketing materials. Having worked with companies that provide insurance and managed care products, as well as those that deliver health care services and prevention programs, we have a 360-degree view of the system.

Our team understands how to deliver successfully against the target audiences that are important to you now, and those you may focus on in the future of this dynamic and challenging environment you operate in.