8 Steps to a Successful AEP 2021

Hitting your AEP enrollment targets is never easy. If your AEP 2020 marketing just underperformed, the first thing you should do is read this article.

Elderplan: AEP

A local plan in the big city.

Medicare Plans: Moving advertising in-house?

The rationale for bringing some services in-house is strong, but moving work from an external agency creates pitfalls you need to strongly consider.

The Social Media Advantage in the Health Insurance Industry

Social media can help you become a go-to source of information at times when consumers are trying to navigate an ever-changing and confusing industry.

Driving Medicare Plan Growth With Age-In Marketing

To capture the Age-In audience, plans must capitalize on evolving lifestyle trends and behave in a more strategic manner when competing with other plans.

Multicultural Marketing for Medicare

Are you missing part of your Medicare population? Medicare audiences are increasingly multicultural. Medicare marketing must keep up or be left behind.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

Category

Health Care & Insurance

GKV has strong capabilities and decades of successful experience in the health care arena.

We’ve faced many marketing challenges, from driving enrollment and building a brand in expansion markets to turnaround situations and new product launches. Selected by CMS to launch the Medicare Prescription Drug Program, GKV has deep experience engaging Baby Boomers and Medicare beneficiaries in local, regional and national health plans and providers.

Driving Enrollment

We have created successful direct-to-consumer programs for plans from coast to coast. And we have worked with Medicaid plans across the country to drive enrollment.

Our staff understands the regulatory environment and has experience developing effective, but compliant, marketing materials. Having worked with companies that provide insurance and managed care products, as well as those that deliver health care services and prevention programs, we have a 360-degree view of the system.

Our team understands how to deliver successfully against the target audiences that are important to you now, and those you may focus on in the future of this dynamic and challenging environment you operate in.

COVID-19 MESSAGE

Out of an abundance of caution and care for the health and wellbeing of our employees and their families, GKV has transitioned to a Work From Home (WFH) scenario for the foreseeable future.

A great deal of planning and preparation went into this effort to ensure that, while our office is physically closed, we can continue to provide our clients with the excellent service and work products they rely on.

Should you need to reach someone at GKV, please call 410.539.5400 and use the employee directory to reach your party.

Stay Healthy!