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GKV Challenger Brand Minute: Time To Zag

In this episode of Challenger Brand Minute, health care marketing expert Garry Raim reveals how local and regional health plans can take on the huge national organizations and win.

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AAFB President Announcement

We’re proud to announce that Courtney Black, Sr. Account Executive at GKV, has been named President of the American Advertising Federation Baltimore (AAFB).

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GKV named top 1000 global agency by Clutch

GKV has been recognized for the third year in a row as one of the top 1000 global agencies by Clutch.

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GKV named one of the top B2B firms by Clutch

GKV has extensive experience and a strong track record of success in the B2B category. Our uncompromising focus on comprehensive strategy and flawless execution is key to our client partners achieving goals.

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GKV is Proud of Its Excellent Client Service!

Since we opened our doors in 1981, we’ve been working with satisfied client partners from around the country.

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GKV wins Gold & Silver Aster Awards

GKV wins Gold and Silver Aster Awards for healthcare marketing.

Start the conversation today and find out what GKV can do for your brand.

    Author

    Garry Raim

    Partner, Executive Vice President

    As one of the managing partners at GKV, Garry now leads Business Development efforts at the agency. Prior to that, Garry helped guide the organization as it transitioned from a traditional agency into a fully, integrated agency able to deliver a full suite of digital services.

    He has more than 30 years of marketing, direct response, and customer relationship management experience, working closely with clients of all sizes in a variety of categories, with a special expertise in marketing health care, insurance and financial products. He has led the development of strategies for GKV clients like the Centers for Medicare & Medicaid Services (CMS), Coventry Health Care, CareFirst BlueCross Blue Shield, Metropolitan Jewish Health System (MJHS), BGE Home, and Molina Healthcare.

    Prior to joining GKV where in 2001, he co-founded GKV Direct, Garry created and managed Raim & Associates, a marketing firm that specialized in direct marketing, marketing consulting, and advertising development.

    Previously, he was Chief Marketing Officer for the consumer division at BlueCross BlueShield of Maryland, where he introduced new direct marketing techniques that helped to build the division from an unprofitable, $80 million lackluster operation to a highly profitable, $200+ million model business unit.

    Garry graduated Magna Cum Laude from the University of Maryland at College Park with a bachelor’s degree in Political Science. He has attended executive management courses at Columbia University and the University of Virginia, Darden Graduate School of Business. He has served as faculty at a number of national insurance and direct marketing conferences and taught at the Purdue University Certified Health Consultant Program.

    Garry is a big fan of Albert Einstein, and although he might not understand Quantum Physics, he feels strongly that Einstein was correct when he defined insanity as doing the same thing over and over again and expecting different results.