First-Party Data: A Hidden Gem for the Post-Cookie World
Amid growing concerns for consumer privacy, increased transparency and reducing complexity, the era of “cookies” is ending, but not just yet.
Reaching moms through social during COVID-19
It’s a challenging time for all of us, but especially for moms. Here are some hints on how to maximize social media content to provide moms with information they can really use.
Six Steps to Crisis Management
If you do not currently have a Crisis Management Plan in place, there are several steps to take immediately to set yourself up for success both short- and long-term. Proper crisis management will demonstrate to your key audiences that you are prepared and handling the situation effectively and efficiently.
What should brands do on social media in a time of uncertainty?
It’s a challenging time for brands across the world. Here are some recommendations on how to adapt your current social media content and curate new content in response to COVID-19.
Sprint: Animal Kingdom Campaign
How do you illustrate the benefits of Sprint’s upgraded towers and wireless network in ways any human can understand? Use animals, of course.
Improving Net Promoter Scores
Aligning an organization’s policies, procedures and culture to its brand promise is paramount to creating customer loyalty and future financial success.
In social, video content is king, but storytelling is queen.
How to tell your story on social media.
What’s the big idea behind the big idea?
Behind every TV commercial, radio spot and social media post, there’s a big idea.
How Do Small Businesses Advertise in 2019?
In the real world, businesses need to advertise in order to reach their target audience and entice them to make a purchase.
