First-Party Data: A Hidden Gem for the Post-Cookie World

Amid growing concerns for consumer privacy, increased transparency and reducing complexity, the era of “cookies” is ending, but not just yet.

Reaching moms through social during COVID-19

It’s a challenging time for all of us, but especially for moms. Here are some hints on how to maximize social media content to provide moms with information they can really use.

Six Steps to Crisis Management

If you do not currently have a Crisis Management Plan in place, there are several steps to take immediately to set yourself up for success both short- and long-term. Proper crisis management will demonstrate to your key audiences that you are prepared and handling the situation effectively and efficiently.

What should brands do on social media in a time of uncertainty?

It’s a challenging time for brands across the world. Here are some recommendations on how to adapt your current social media content and curate new content in response to COVID-19.

Miller Value Partners: Brochure

Miller Value Partners needed a view book as bold and unique as their contrarian investment approach.

Improving Net Promoter Scores

Aligning an organization’s policies, procedures and culture to its brand promise is paramount to creating customer loyalty and future financial success.

In social, video content is king, but storytelling is queen.

How to tell your story on social media.

What’s the big idea behind the big idea?

Behind every TV commercial, radio spot and social media post, there’s a big idea.

How Do Small Businesses Advertise in 2019?

In the real world, businesses need to advertise in order to reach their target audience and entice them to make a purchase.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

Category

Financial Services

GKV has rich and deep experience marketing financial brands.

In fact, we have a financial brand on our client roster every year since we hung out our shingle 38 years ago. We have helped market a wide array of financial products and services that include wealth management, traditional banking products, credit cards, stand-alone ATMs and credit counseling services for brands that are local, regional and national in scope.

Our work in the category has encompassed complete rebranding assignments, new product launches and brand inside initiatives to ensure our client's employees consistently deliver on­ brand experiences to their customer. Our "Challenger Brand" marketing approach has helped our financial clients gain market share in a constantly consolidating category.