Hello, Challenger Brands.
Welcome to GKV. Where being unknown or outspent is merely a temporary inconvenience.
Franks Red Hot SauceWhen you’re the social voice for America’s favorite #1 hot sauce, you don’t play it mild. Read More.
Bridgestone GolfHow do you take on the #1 name in golf? With a better ball. A little swagger. And, oh yeah, the greatest golfer of our generation. Read More.
Old Bay BucksHow do you promote a scratch-off game that smells like Maryland’s favorite seasoning? With an appetizing campaign that’s fun, magical and just a little bit spicy. Read More.
Opportunity Out of Chaos
Jeff Millman, Chief Creative Officer, recently spoke at a Marketing Innovations conference on "Opportunity Out of Chaos: The Case for Being a Values Brand". The lively mixed media presentation tackled the new realities of the industry. View a short version of his presentation. Read More
OLD BAYHow do you show people OLD BAY perfect spice blend for seafood and for pretty much any food on earth? This is how…
GKV’s SVP, Chief Strategy Officer, Dan Collins, recently wrote an article about how challenger brands use digital to build their brands and drive growth. The piece shares six digital secrets challenger brands use. Read the full article here: https://www.mediapost.com/publications/article/325471/6-digital-secrets-challenger-brands-use-to-drive-gRead More
We’re from Baltimore. The Orioles are our team. Therefore, we hate the Yankees. For us, it’s elemental, like air… or eating crabs. We hate the Yankees because they can always write a bigger check. Which is also the market reality for most of our clients, routinely outspent by bigger, better-funded competitors. So, to the category number twos, threes, sevens, eights, to the new and barely visible, we’re pleased to meet you.
GKV has been helping challenger brands succeed for 35 years. Our mission is to help you beat the Yankees.