You’re taking on a bigger, established competitor. You’re likely being outspent. And you’re likely fighting the status quo. Sounds like fun.

You’re a challenger brand. And you’ve come to the right place. Welcome to GKV.


A collection of insights, thoughts, and ideas on topics shaping today’s marketing landscape.

Branding in an Omnichannel Marketing World

Every day consumers interact with hundreds of media channels. So how is your one brand supposed to break through? Here are 5 tips to even the odds.

Great Relationships Make Great Campaigns

The secret to getting the very best work out of your agency year after year. (It gets personal.)

Creating Impactful Sponsored Content in 2023

Sponsorship opportunities in A&D may feel limited, complicated, or pricy. That’s why our Director of Media Services Daniel Robinson says to make your own. Here’s how!

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