FOR BRANDS THAT DON’T FOLLOW THE

GKV helps challenger brands win.

  • Norms
  • Rules
  • Pack
  • Leader
  • Recipe
  • Fads
  • Masses

FOR BRANDS THAT
DON’T FOLLOW THE

  • Norms
  • Rules
  • Pack
  • Leader
  • Formula
  • Recipe
  • Fads
  • Masses

 GKV helps challenger brands win.

GKVoice

A collection of insights, thoughts, and ideas on topics shaping today’s marketing landscape.

Constellation: Texas Electricity Campaign

How do you move the needle in the hypercompetitive Texas electricity market? Tap into the amazing power of funny animal videos!

Not All Baby Boomers Are Created Equal

There are two subgroups of baby boomers. Learn how to tailor your marketing so it succeeds with each.

Calvary Hospital: In-Home Hospice Campaign

Nothing feels as overwhelming as caring for a loved one nearing the end of their life. We helped Calvary In-Home Hospice change a delicate message into one of empowerment.

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