Snyder's of Hanover
An invitation for people to join the brand in discovering all that’s possible with pretzels.
We wanted flavor-seeking consumers to think of and reach for SOH Pretzel Pieces instead of other highly flavored snacks, like tortilla or potato chips.
PR efforts to support the campaign included targeted sample mailings to food, health and lifestyle bloggers and editors.
GKV launched a mass-sampling campaign across multiple cities to boost brand positioning and encourage consumers to celebrate the holiday with SOH.
We promoted Snyder’s of Hanover as the hard pretzel of choice to celebrate National Pretzel Day.