Snyder’s of Hanover:
National Pretzel Day

On National Pretzel Day, Snyder’s of Hanover and GKV worked together to generate media attention, engage fans on social media and to encourage trial of Flavored Pretzel Pieces at events in key markets across the U.S. Essentially, we turned a fun food holiday and free samples into thousands of new fans. And we promoted Snyder’s of Hanover as the hard pretzel of choice to celebrate National Pretzel Day. (Over 78 million earned PR media impressions and 5.1 million Twitter impressions were garnered.)