No Yolks:
Breaking the rules. Connecting with consumers.
GKV helped No Yolks reach Millennial and Gen Z cooks with messaging focused on how dinner has no rules—just possibilities.
San Giorgio:
The Right Way to Pasta
This fun and lighthearted campaign features person-on-the-street interviews in which real people share with great passion their methods for cooking this mealtime staple.
Calvary Hospital:
In-Home Hospice Campaign
Nothing feels as overwhelming as caring for a loved one nearing the end of their life. We helped Calvary In-Home Hospice change a delicate message into one of empowerment.
Candy Shop™ Cocoa:
Waking up a sleepy category
Candy Shop™ Cocoa is bringing a bold twist to the classic cocoa category. GKV created a fully integrated, omnichannel marketing campaign, Be Cocoa Happy. The campaign is aimed at enticing cocoa lovers across platforms, reaching consumers across different touchpoints as they go through their day.
Chock Full o’Nuts:
Get New York Roasted
How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?
Frank’s RedHot:
Easy AF
Frank’s has a great brand personality, but is predominantly used for Buffalo wings. How do we get people to use it more often?
That’s Tasty organic living herbs
That’s Tasty™ organic, living herbs bring recipes to life. Our job was not only to reach consumers, but to actually change the way they think about cooking.
Orrington Farms:
The Power of Powder to Drive Customer Re-Evaluation
In the bouillon/broth category, we help Orrington Farms stand out by featuring its powdered point of difference that gives home cooks more ways to rev up their recipes.
The World Loves Segafredo Zanetti®
Internationally known. Universally enjoyed. See how we combined artistry, adventure, and enjoyment to create a campaign for Segafredo Zanetti®.
Bob Bell Automotive:
UnbeataBell
Bob Bell Automotive has a long history of treating customers right and selling a ton of vehicles.
Hills Bros. Coffee:
Every Man
By tapping into the unique preferences and loyalties our audience has, we were able to build preference and loyalty for Hills Bros coffee as well.
Roanoke Cooperative
When Roanoke Electric Cooperative wanted to expand its services beyond electricity, GKV created a complete rebranding driven by a seemingly contradictory yet profound insight: to expand, you must contract.
Columbia Association:
Live Life Larger
To entice new memberships, we developed a visually arresting campaign featuring individual portraits of Columbia residents.
McCormick
For generations, McCormick has relied on recipes to create demand for their flavor products. Millennials and millennial-minded consumers don’t want rigid recipes, they want to be inspired to experiment with flavor. This is our non-recipe recipe for success.
Bridgestone Golf
Sacrificing media for a better messenger.
Pasta Lensi:
More to Amore!
More to Amore! This campaign sets a protein pasta brand apart by bringing its rich Italian heritage to the forefront, with a little twist. What’s not to love?
Kauai Coffee:
Imported From Another World
Coffee, like wine, derives a lot of value from its place of origin, both real and perceived.
Old Bay:
I’d Old Bay That!
OLD BAY has been the go-to seafood seasoning for people up and down the Chesapeake Bay for over 75 years. So how do you bring new users into the fold?
Snyder’s of Hanover:
Pretzel Pieces
We wanted flavor-seeking consumers to think of and reach for SOH Pretzel Pieces instead of other highly flavored snacks, like tortilla or potato chips.
SHEFIT:
Finally, a sports bra that does its job.
Our integrated campaign introduced women everywhere to a sports bra that puts boobs in their place–and keeps them there, too.
Clover Health:
Medicare Advantage Open Enrollment
Clover Health, one of the nation’s fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for AEP. And we said “Why Not?”
Constellation:
Texas Electricity Campaign
How do you move the needle in the hypercompetitive Texas electricity market? Tap into the amazing power of funny animal videos!
Maryland Cannabis Administration:
Smoke Free Spaces
MCA wanted to address cannabis use in public areas with their Smoke-Free Spaces campaign. We helped clear the air with strong, strategic executions.
Maryland Lottery:
Holiday 2024
Maryland Lottery Holiday Scratch-Offs are so lively and fun, they practically give themselves away. Now there’s an interesting campaign idea.
Miller Value
We gave a 30 year old brand newfound independence.
Chilly Churn™
Ice Cream Mix
Meet Chilly Churn™ — an entirely new brand of homemade ice cream sure to churn up the fun and create sweet memories.
MMCOA
As COVID restrictions were being lifted, the Maryland Managed Care Organization Association (MMCOA) wanted to bring clarity to a crucial area for a lot of people: what they needed to do to keep their Medicaid health insurance.
Maryland Lottery:
Come and Get Your Fun Campaign
Lottery fun. Come and get it.
Hills Bros. Coffee:
It’s everywhere!
To raise Hills Bros. awareness in Chicago, we lined Windy City expressways with clever digital billboards, introducing thousands more Chicagoans to a new hometown coffee.
Lofthouse Cookies:
Dare to be Sweet
Just when did everyone get so grumpy, snarky and sour? The world is so hungry for a little sweetness. And when conducting consumer research for our new client, Lofthouse Cookies, we discovered that we had just the thing.
Stoli Vodka:
A Toast to an Individual Spirit
To engage Millennials with Stoli’s new Liberate Your Spirit campaign, GKV brought the campaign into the heart of their lives via unique media units in their neighborhoods and social media.
di•gel:
Un-do
On a limited budget and a frantic timeline, GKV helped di•gel launch its OTC anti-gas and antacid products.
Molina
Encouraging the switch to a Medicare Advantage plan.
