Rules were made to be Yolk-en.
Past marketing of No Yolks had focused on how people have traditionally used noodles. But the concept of “dinner” has changed a lot—now, there are no rules. No Yolks fits into this landscape as a dinner option that goes with a lot of different cuisines, isn’t hard to make, and is easy to enjoy.
Finally, a sports bra that does its job.
Our integrated campaign introduced women everywhere to a sports bra that puts boobs in their place–and keeps them there, too.
Medicare Advantage Open Enrollment
Clover Health, one of the nation’s fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for AEP. And we said “Why Not?”
Maryland Department of Health:
Masks on Maryland
We’re helping Marylander’s see that wearing a mask isn’t just a mandate – it’s an agent of freedom to live life and reopen the state.
Maryland Department of Health:
How do you help the Maryland Department of Health fight COVID-19 when the vaccine and trust are in short supply?
Chock Full o’Nuts:
Get New York Roasted
How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?
Working closely with the Maryland Lottery marketing team, we reframed the benefit and changed the reason to play.
Frank’s has a great brand personality, but is predominantly used for Buffalo wings. How do we get people to use it more often?
Tomorrow’s Here! It’s time for an energy company that does more than just sell electricity. And that’s Constellation.
That’s Tasty organic living herbs
That’s Tasty™ organic, living herbs bring recipes to life. Our job was not only to reach consumers, but to actually change the way they think about cooking.
A local plan in the big city.
Seafood Nutrition Partnership:
Our challenge was to give busy moms a reasonable chance of success at getting their kids to eat seafood in their already time-pressed life.
The World Loves Segafredo Zanetti®
Internationally known. Universally enjoyed. See how we combined artistry, adventure, and enjoyment to create a campaign for Segafredo Zanetti®.
Bob Bell Automotive:
Bob Bell Automotive has a long history of treating customers right and selling a ton of vehicles.
Hills Bros. Coffee:
By tapping into the unique preferences and loyalties our audience has, we were able to build preference and loyalty for Hills Bros coffee as well.
When Roanoke Electric Cooperative wanted to expand its services beyond electricity, GKV created a complete rebranding driven by a seemingly contradictory yet profound insight: to expand, you must contract.
Encouraging the switch to a Medicare Advantage plan.
Live Life Larger
To entice new memberships, we developed a visually arresting campaign featuring individual portraits of Columbia residents.
For generations, McCormick has relied on recipes to create demand for their flavor products. Millennials and millennial-minded consumers don’t want rigid recipes, they want to be inspired to experiment with flavor. This is our non-recipe recipe for success.
Sacrificing media for a better messenger.
More to Amore!
More to Amore! This campaign sets a protein pasta brand apart by bringing its rich Italian heritage to the forefront, with a little twist. What’s not to love?
Miller Value Partners:
Miller Value Partners needed a view book as bold and unique as their contrarian investment approach.
Back To Nature:
GKV and Back to Nature celebrate good snacks and a good life.
Imported From Another World
Coffee, like wine, derives a lot of value from its place of origin, both real and perceived.
I’d Old Bay That!
OLD BAY has been the go-to seafood seasoning for people up and down the Chesapeake Bay for over 75 years. So how do you bring new users into the fold?
Snyder’s of Hanover:
We wanted flavor-seeking consumers to think of and reach for SOH Pretzel Pieces instead of other highly flavored snacks, like tortilla or potato chips.
Rising above the rest in a crowded field of advertisers.
Hills Bros. Cappuccino
Choosing the right influencers to be far more influential.
Most people love their mobile phones, but not their carrier... so, why don't they switch?