Maryland Lottery:
Dreamers
Working closely with the Maryland Lottery marketing team, we reframed the benefit and changed the reason to play.
Chock Full o’Nuts:
Get New York Roasted
How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?
Frank’s RedHot:
Easy AF
Frank’s has a great brand personality, but is predominantly used for Buffalo wings. How do we get people to use it more often?
Maryland Lottery:
OLD BAY Bucks
An appetizing scratch-off campaign that’s fun, magical and just a little bit spicy.
Elderplan:
AEP
A local plan in the big city.
Seafood Nutrition Partnership:
Little Seafoodies
Our challenge was to give busy moms a reasonable chance of success at getting their kids to eat seafood in their already time-pressed life.
Sprint:
Inertia
Most people love their mobile phones, but not their carrier... so, why don't they switch?
Bob Bell Automotive:
UnbeataBell
Bob Bell Automotive has a long history of treating customers right and selling a ton of vehicles.
Hills Bros. Coffee:
Every Man
By tapping into the unique preferences and loyalties our audience has, we were able to build preference and loyalty for Hills Bros coffee as well.
Hills Bros. Cappuccino:
Every Man
We tapped into moments of experiencing the best that life has to offer and showed how Hills Bros Cappuccino could make those moments even sweeter.
Molina
Encouraging the switch to a Medicare Advantage plan.
Columbia Association:
Live Life Larger
To entice new memberships, we developed a visually arresting campaign featuring individual portraits of Columbia residents.
McCormick
For generations, McCormick has relied on recipes to create demand for their flavor products. Millennials and millennial-minded consumers don’t want rigid recipes, they want to be inspired to experiment with flavor. This is our non-recipe recipe for success.
Bridgestone Golf
Sacrificing media for a better messenger.
About Faces Day Spa
About Faces, a family-owned chain of salons, fits the niche between small, independent hair studios and the larger-scale franchised salon world.
Miller Value Partners:
Brochure
Miller Value Partners needed a view book as bold and unique as their contrarian investment approach.
Back To Nature:
Snack Happy
GKV and Back to Nature celebrate good snacks and a good life.
Kauai Coffee:
Imported From Another World
Coffee, like wine, derives a lot of value from its place of origin, both real and perceived.
OSF MedAdvantage
Old Bay:
I’d Old Bay That!
OLD BAY has been the go-to seafood seasoning for people up and down the Chesapeake Bay for over 75 years. So how do you bring new users into the fold?
Snyder’s of Hanover:
Pretzel Pieces
We wanted flavor-seeking consumers to think of and reach for SOH Pretzel Pieces instead of other highly flavored snacks, like tortilla or potato chips.
