Maryland Lottery:
Dreamers

Working closely with the Maryland Lottery marketing team, we reframed the benefit and changed the reason to play.

  • Retail & Consumer Services
  • Advertising
  • Brand Development
  • Broadcast, Video & Audio Production
  • Digital Marketing
  • Social Media
  • Strategic Planning

Chock Full o’Nuts:
Get New York Roasted

How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Broadcast, Video & Audio Production
  • Digital Marketing
  • Media Planning/Buying
  • Social Media
  • Strategic Planning
  • Web Design & Development

Frank’s RedHot:
Easy AF

Frank’s has a great brand personality, but is predominantly used for Buffalo wings. How do we get people to use it more often?

  • Consumer Packaged Goods
  • Advertising
  • Broadcast, Video & Audio Production
  • Digital Marketing
  • Social Media

Maryland Lottery:
OLD BAY Bucks

An appetizing scratch-off campaign that’s fun, magical and just a little bit spicy.

  • Retail & Consumer Services
  • Digital Marketing
  • Web Design & Development

Elderplan:
AEP

A local plan in the big city.

  • Health Care & Insurance
  • Direct Marketing
  • Media Planning/Buying

Seafood Nutrition Partnership:
Little Seafoodies

Our challenge was to give busy moms a reasonable chance of success at getting their kids to eat seafood in their already time-pressed life.

  • Retail & Consumer Services
  • Advertising
  • Broadcast, Video & Audio Production
  • Digital Marketing
  • Media Planning/Buying
  • Social Media
  • Strategic Planning

Sprint:
Inertia

Most people love their mobile phones, but not their carrier... so, why don't they switch?

  • Retail & Consumer Services
  • Public Relations
  • Research
  • Strategic Planning

Bob Bell Automotive:
UnbeataBell

Bob Bell Automotive has a long history of treating customers right and selling a ton of vehicles.

  • Retail & Consumer Services
  • Advertising
  • Brand Development
  • Broadcast, Video & Audio Production
  • Media Planning/Buying

Hills Bros. Coffee:
Every Man

By tapping into the unique preferences and loyalties our audience has, we were able to build preference and loyalty for Hills Bros coffee as well.

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Broadcast, Video & Audio Production
  • Digital Marketing
  • Media Planning/Buying
  • Social Media
  • Strategic Planning
  • Web Design & Development

Hills Bros. Cappuccino:
Every Man

We tapped into moments of experiencing the best that life has to offer and showed how Hills Bros Cappuccino could make those moments even sweeter.

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Broadcast, Video & Audio Production
  • Digital Marketing
  • Media Planning/Buying
  • Social Media
  • Strategic Planning

Molina

Encouraging the switch to a Medicare Advantage plan.

  • Retail & Consumer Services
  • Advertising
  • Direct Marketing

Columbia Association:
Live Life Larger

To entice new memberships, we developed a visually arresting campaign featuring individual portraits of Columbia residents.

  • Retail & Consumer Services
  • Advertising
  • Brand Development
  • Broadcast, Video & Audio Production
  • Digital Marketing
  • Media Planning/Buying
  • Strategic Planning

McCormick

For generations, McCormick has relied on recipes to create demand for their flavor products. Millennials and millennial-minded consumers don’t want rigid recipes, they want to be inspired to experiment with flavor. This is our non-recipe recipe for success.

  • Consumer Packaged Goods
  • Brand Development
  • Social Media

Bridgestone Golf

Sacrificing media for a better messenger.

  • Consumer Packaged Goods
  • Broadcast, Video & Audio Production
  • Digital Marketing
  • Media Planning/Buying
  • Social Media
  • Strategic Planning

About Faces Day Spa

About Faces, a family-owned chain of salons, fits the niche between small, independent hair studios and the larger-scale franchised salon world.

  • Retail & Consumer Services
  • Advertising
  • Brand Development
  • Broadcast, Video & Audio Production
  • Digital Marketing
  • Media Planning/Buying
  • Social Media

Miller Value Partners:
Brochure

Miller Value Partners needed a view book as bold and unique as their contrarian investment approach.

  • Financial Services
  • Brand Development
  • Direct Marketing

Back To Nature:
Snack Happy

GKV and Back to Nature celebrate good snacks and a good life.

  • Consumer Packaged Goods
  • Advertising
  • Digital Marketing
  • Social Media

Kauai Coffee:
Imported From Another World

Coffee, like wine, derives a lot of value from its place of origin, both real and perceived.

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Broadcast, Video & Audio Production
  • Digital Marketing
  • Media Planning/Buying
  • Social Media
  • Strategic Planning
  • Web Design & Development

OSF MedAdvantage

  • Health Care & Insurance
  • Advertising
  • Broadcast, Video & Audio Production
  • Direct Marketing

Old Bay:
I’d Old Bay That!

OLD BAY has been the go-to seafood seasoning for people up and down the Chesapeake Bay for over 75 years. So how do you bring new users into the fold?

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Broadcast, Video & Audio Production
  • Digital Marketing
  • Social Media
  • Strategic Planning
  • Web Design & Development

Snyder’s of Hanover:
Pretzel Pieces

We wanted flavor-seeking consumers to think of and reach for SOH Pretzel Pieces instead of other highly flavored snacks, like tortilla or potato chips.

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Digital Marketing
  • Direct Marketing

COVID-19 MESSAGE

Out of an abundance of caution and care for the health and wellbeing of our employees and their families, GKV has transitioned to a Work From Home (WFH) scenario for the foreseeable future.

A great deal of planning and preparation went into this effort to ensure that, while our office is physically closed, we can continue to provide our clients with the excellent service and work products they rely on.

Should you need to reach someone at GKV, please call 410.539.5400 and use the employee directory to reach your party.

Stay Healthy!