No Yolks:
Breaking the rules. Connecting with consumers.

GKV helped No Yolks reach Millennial and Gen Z cooks with messaging focused on how dinner has no rules—just possibilities.

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Digital & Broadcast Production
  • Media Planning/Buying
  • Shopper Marketing
  • Strategic Planning
  • Web Design & Development

SHEFIT:
Finally, a sports bra that does its job.

Our integrated campaign introduced women everywhere to a sports bra that puts boobs in their place–and keeps them there, too.

  • Consumer Packaged Goods
  • Retail & Consumer Services
  • Digital Marketing
  • Social Media
  • Web Design & Development

Clover Health:
Medicare Advantage Open Enrollment

Clover Health, one of the nation’s fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for AEP. And we said “Why Not?”

  • Health Care & Insurance
  • Advertising
  • Brand Development
  • Digital & Broadcast Production
  • Direct Marketing
  • Strategic Planning

Orrington Farms:
The Power of Powder to Drive Customer Re-Evaluation

In the bouillon/broth category, we help Orrington Farms stand out by featuring its powdered point of difference that gives home cooks more ways to rev up their recipes.

  • Consumer Packaged Goods
  • Shopper Marketing
  • Social Media

Maryland Department of Health:
GoVAX Campaign

How do you help the Maryland Department of Health fight COVID-19 when the vaccine and trust are in short supply?

  • OTC Medicines & Personal Health

Chock Full o’Nuts:
Get New York Roasted

How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Digital & Broadcast Production
  • Digital Marketing
  • Media Planning/Buying
  • Social Media
  • Strategic Planning
  • Web Design & Development

Maryland Lottery:
Dreamers

Working closely with the Maryland Lottery marketing team, we reframed the benefit and changed the reason to play.

  • Retail & Consumer Services
  • Advertising
  • Brand Development
  • Digital & Broadcast Production
  • Digital Marketing
  • Social Media
  • Strategic Planning

Frank’s RedHot:
Easy AF

Frank’s has a great brand personality, but is predominantly used for Buffalo wings. How do we get people to use it more often?

  • Consumer Packaged Goods
  • Advertising
  • Digital & Broadcast Production
  • Digital Marketing
  • Social Media

Constellation:
Tomorrow’s Here

Tomorrow’s Here! It’s time for an energy company that does more than just sell electricity. And that’s Constellation.

  • Retail & Consumer Services

That’s Tasty organic living herbs

That’s Tasty™ organic, living herbs bring recipes to life. Our job was not only to reach consumers, but to actually change the way they think about cooking.

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Data Analytics
  • Digital & Broadcast Production
  • Digital Marketing
  • Media Planning/Buying
  • Shopper Marketing
  • Social Media
  • Strategic Planning

Elderplan:
AEP

A local plan in the big city.

  • Health Care & Insurance
  • Direct Marketing
  • Media Planning/Buying

Seafood Nutrition Partnership:
Little Seafoodies

Our challenge was to give busy moms a reasonable chance of success at getting their kids to eat seafood in their already time-pressed life.

  • Retail & Consumer Services
  • Advertising
  • Digital & Broadcast Production
  • Digital Marketing
  • Media Planning/Buying
  • Social Media
  • Strategic Planning

The World Loves Segafredo Zanetti®

Internationally known. Universally enjoyed. See how we combined artistry, adventure, and enjoyment to create a campaign for Segafredo Zanetti®.

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Digital & Broadcast Production
  • Digital Marketing
  • Media Planning/Buying
  • Social Media
  • Strategic Planning

Bob Bell Automotive:
UnbeataBell

Bob Bell Automotive has a long history of treating customers right and selling a ton of vehicles.

  • Retail & Consumer Services
  • Advertising
  • Brand Development
  • Digital & Broadcast Production
  • Media Planning/Buying

Hills Bros. Coffee:
Every Man

By tapping into the unique preferences and loyalties our audience has, we were able to build preference and loyalty for Hills Bros coffee as well.

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Digital & Broadcast Production
  • Digital Marketing
  • Media Planning/Buying
  • Social Media
  • Strategic Planning
  • Web Design & Development

Roanoke Cooperative

When Roanoke Electric Cooperative wanted to expand its services beyond electricity, GKV created a complete rebranding driven by a seemingly contradictory yet profound insight: to expand, you must contract.

  • Retail & Consumer Services
  • Brand Development

Molina

Encouraging the switch to a Medicare Advantage plan.

  • Retail & Consumer Services
  • Advertising
  • Direct Marketing

Columbia Association:
Live Life Larger

To entice new memberships, we developed a visually arresting campaign featuring individual portraits of Columbia residents.

  • Retail & Consumer Services
  • Advertising
  • Brand Development
  • Digital & Broadcast Production
  • Digital Marketing
  • Media Planning/Buying
  • Strategic Planning

McCormick

For generations, McCormick has relied on recipes to create demand for their flavor products. Millennials and millennial-minded consumers don’t want rigid recipes, they want to be inspired to experiment with flavor. This is our non-recipe recipe for success.

  • Consumer Packaged Goods
  • Brand Development
  • Social Media

Bridgestone Golf

Sacrificing media for a better messenger.

  • Consumer Packaged Goods
  • Digital & Broadcast Production
  • Digital Marketing
  • Media Planning/Buying
  • Social Media
  • Strategic Planning

Pasta Lensi:
More to Amore!

More to Amore! This campaign sets a protein pasta brand apart by bringing its rich Italian heritage to the forefront, with a little twist. What’s not to love?

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Digital Marketing
  • Media Planning/Buying
  • Social Media

Miller Value Partners:
Brochure

Miller Value Partners needed a view book as bold and unique as their contrarian investment approach.

  • Financial Services
  • Brand Development
  • Direct Marketing

Back To Nature:
Snack Happy

GKV and Back to Nature celebrate good snacks and a good life.

  • Consumer Packaged Goods
  • Advertising
  • Digital Marketing
  • Social Media

Kauai Coffee:
Imported From Another World

Coffee, like wine, derives a lot of value from its place of origin, both real and perceived.

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Digital & Broadcast Production
  • Digital Marketing
  • Media Planning/Buying
  • Social Media
  • Strategic Planning
  • Web Design & Development

OSF MedAdvantage

  • Health Care & Insurance
  • Advertising
  • Digital & Broadcast Production
  • Direct Marketing

Old Bay:
I’d Old Bay That!

OLD BAY has been the go-to seafood seasoning for people up and down the Chesapeake Bay for over 75 years. So how do you bring new users into the fold?

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Digital & Broadcast Production
  • Digital Marketing
  • Social Media
  • Strategic Planning
  • Web Design & Development

Snyder’s of Hanover:
Pretzel Pieces

We wanted flavor-seeking consumers to think of and reach for SOH Pretzel Pieces instead of other highly flavored snacks, like tortilla or potato chips.

  • Consumer Packaged Goods
  • Advertising
  • Brand Development
  • Digital Marketing
  • Direct Marketing

Werner Ladder

Rising above the rest in a crowded field of advertisers.

  • Consumer Packaged Goods
  • Brand Development
  • Digital & Broadcast Production
  • Digital Marketing
  • Experiential Marketing
  • Media Planning/Buying
  • Social Media
  • Strategic Planning

Hills Bros. Cappuccino

Choosing the right influencers to be far more influential.

  • Consumer Packaged Goods
  • Media Planning/Buying
  • Social Media

Sprint:
Inertia

Most people love their mobile phones, but not their carrier... so, why don't they switch?

  • Retail & Consumer Services
  • Telecommunications
  • Public Relations
  • Research
  • Strategic Planning