Working closely with the Maryland Lottery marketing team, we reframed the benefit and changed the reason to play.
Chock Full o’Nuts:
Get New York Roasted
How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?
Frank’s has a great brand personality, but is predominantly used for Buffalo wings. How do we get people to use it more often?
OLD BAY Bucks
An appetizing scratch-off campaign that’s fun, magical and just a little bit spicy.
A local plan in the big city.
Seafood Nutrition Partnership:
Our challenge was to give busy moms a reasonable chance of success at getting their kids to eat seafood in their already time-pressed life.
Most people love their mobile phones, but not their carrier... so, why don't they switch?
Bob Bell Automotive:
Bob Bell Automotive has a long history of treating customers right and selling a ton of vehicles.
Hills Bros. Coffee:
By tapping into the unique preferences and loyalties our audience has, we were able to build preference and loyalty for Hills Bros coffee as well.
Hills Bros. Cappuccino:
We tapped into moments of experiencing the best that life has to offer and showed how Hills Bros Cappuccino could make those moments even sweeter.
Encouraging the switch to a Medicare Advantage plan.
Live Life Larger
To entice new memberships, we developed a visually arresting campaign featuring individual portraits of Columbia residents.
For generations, McCormick has relied on recipes to create demand for their flavor products. Millennials and millennial-minded consumers don’t want rigid recipes, they want to be inspired to experiment with flavor. This is our non-recipe recipe for success.
Sacrificing media for a better messenger.
About Faces Day Spa
About Faces, a family-owned chain of salons, fits the niche between small, independent hair studios and the larger-scale franchised salon world.
Miller Value Partners:
Miller Value Partners needed a view book as bold and unique as their contrarian investment approach.
Back To Nature:
GKV and Back to Nature celebrate good snacks and a good life.
Imported From Another World
Coffee, like wine, derives a lot of value from its place of origin, both real and perceived.
I’d Old Bay That!
OLD BAY has been the go-to seafood seasoning for people up and down the Chesapeake Bay for over 75 years. So how do you bring new users into the fold?
Snyder’s of Hanover:
We wanted flavor-seeking consumers to think of and reach for SOH Pretzel Pieces instead of other highly flavored snacks, like tortilla or potato chips.