GKV spotlights the fun and creativity that can be had with Snyder’s of Hanover pretzels; from adding a pretzel topping to your favorite ice cream sundae to using pretzel sticks as toothpicks for your next cheese plate, Snyder’s of Hanover is giving consumers permission to play with their food. The campaign, themed Discover the Pretzelbilities, gives the adventuresome side of Snyder’s of Hanover a chance to shine. More than that, it’s an invitation for people to join the brand in discovering all that’s possible with pretzels.