client
St. Joseph
St. Joseph Products: Aspirin
GKV’s campaign proves that emotion can offset dollars to help a vastly outspent brand punch above its weight.
St. Joseph Aspirin
To launch St. Joseph’s Cough, Cold and Flu product, we identified top markets that over-indexed for hypertension/high blood pressure and used CDC, Sickweather.com and Google Flu Trends to predict when, where and how severely a market would be impacted by the flu.
St. Joseph Products: Cough and Cold
When you’re sick you don’t care about anything. But you really should. That’s the premise of the brand intro work for St. Joseph Cough, Cold and Flu.
