client

St. Joseph

St. Joseph Aspirin

To launch St. Joseph’s Cough, Cold and Flu product, we identified top markets that over-indexed for hypertension/high blood pressure and used CDC, Sickweather.com and Google Flu Trends to predict when, where and how severely a market would be impacted by the flu.

St. Joseph Products: Cough and Cold

When you’re sick you don’t care about anything. But you really should. That’s the premise of the brand intro work for St. Joseph Cough, Cold and Flu.

Garry Raim

Partner, Executive Vice President

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