McCormick

McCormick

For generations, McCormick has relied on recipes to create demand for their flavor products. Millennials and millennial-minded consumers don’t want rigid recipes, they want to be inspired to experiment with flavor. This is our non-recipe recipe for success.

McCormick: No Flavor Like Home

To connect with consumers around holiday cooking and encourage social engagement, McCormick and GKV launched the No Flavor Like Home giveaway.