Seeing the World as Customers Do

Sharing the most relevant articles and news.

COVID-19: Six Ways Service Companies Can Respond

Dealing with COVID 19 has made 2020 quite the rollercoaster ride. What can service companies do to salvage the year? Here are 6 options.

Helping Home Service Companies Navigate COVID-19

GKV conducted a home pulse survey to see how homeowners are navigating the use of home service companies amidst the COVID-19 pandemic.

Key Trends in 2020 for Home Service Companies

Each year our initial HomePulse survey identifies the key trends home service companies should consider while making decisions during the upcoming year.

4 Tips to Selling More Home Service Agreements

Annual service agreements keep the competition away and offset seasonality and episodic events. Learn what homeowners think of them in order to sell more.

Are Referrals worth your time?

3 secrets to a successful referral program.

Start the conversation today and find out what GKV can do for your brand.

    Author

    Chuck Fischer

    VP, Account Supervisor

    Chuck has over 20 years of marketing and advertising experience. He started his career on the client side and then moved agency side, eventually leading consumer packaged goods and service-oriented brands at GKV.

    Chuck’s multi-outlet and multi-market experience at GKV has included Bridgestone Golf, Snyder’s of Hanover, Lance Sandwich Crackers, Cape Cod Potato Chips, Archway Cookies, Orizon Foods, BGE HOME, Constellation, Allfirst Financial, Choice Hotels International, and Shoppers Food & Pharmacy. He also worked with several clients throughout brand repositioning efforts, including BGE HOME, St. Joseph Aspirin and Shentel Telecommunications.

    This is actually Chuck’s second stint at GKV, having first worked at GKV in the early ‘00s. He returned to GKV in 2010 after pursuing an entrepreneurial opportunity as co-founder of The Business Affairs Forum, a distance learning community that included an event series featuring the world’s most prominent business thought leaders.

    Chuck started his career in the marketing department at DuPont. He then moved to the agency side, working at DelWilber+Associates, a leading sports marketing agency, and at Lyons Marketing Communications on consumer brands including Fila, Kiwi Shoe Care, Swiss Army and Sperry Top-Sider.

    Chuck earned his bachelor’s and master’s degrees from the University of Maryland.

    A resident of  Glen Arm, Md., Chuck spends most of his spare time helping his wife raise their three children and squeezing in a round of golf whenever possible.