GKV has been selected by SnackWell’s and Back to Nature to reintegrate these challenger brands into the daily lives of today’s savvy consumers through an integrated combination of advertising, social media, digital engagement and experiential sampling.
GKV Media Planner Joy Wisnom Explains How Brands Can Use the New Animated Feature
Al Yukna’s take on Google’s ‘phantom’ algorithm update
America’s favorite pretzel brand and GKV client, Snyder’s of Hanover, is putting the fun back into snack time. Beginning this March, Snyder’s of Hanover is encouraging consumers to “Discover the Pretzelbilities” of the classic pretzel with a new 360° marketing and national advertising campaign.
Check out this great article in the Baltimore Business Journal, quoting our CEO Roger Gray on prominent trends in digital advertising.
Facing Healthcare Reform, CareFirst BlueCross BlueShield sought ways to break through the clutter of messages that were all targeting the millennial population. For many in this audience, healthcare is not seen as a necessity as they have an “invincible” mentality. As part of a communications effort, GKV included a series of pre-roll videos that caught […]
GKV turned up the romance this season to position PANDORA as the perfect gift for the holidays.
In promotion of the Maryland Lottery’s new Tech the Halls seasonal scratch-offs, GKV created a festive animated TV spot featuring the tale of a holiday shopper who discovers a Christmas tree like no other.
In response to the growing needs of new and existing clients, GKV announced today the addition of six new employees: Julia D’Esterre, Emily Ellenberger, Rick Hebert, Amelia Miller, Adi Raval and Stacy Smith.
GKV’s first work for new client Shentel/Sprint varies its messaging based on the attitudes and media usage of two different target audiences. We used creative executions — such as a hilarious video of a screaming sheep — to highlight the pain that non-Sprint customers feel when hit with unexpected data surcharges.
Today we’re spotlighting our “Spiritmaker” holiday card and website, ADDYs silver winner for Advertising Industry Self-Promotion Integrated Campaign.
Today we’re spotlighting the Maryland Lottery’s “Medal Madness” campaign, ADDYs silver winner for Local Integrated Campaign and silver winner for Local Television Commercial.
GKV today announced that it has added a new responsive design capability to its current digital service offerings. “Platform 1” allows advertisers’ websites to instantly adapt to all types of devices, from desktops to smartphones to tablets.