GKVoice Escaping the CPG Squeeze

Escaping CPG’s Store-Brand / Start-Up Squeeze

Over the next few weeks, many CPG brands will look back at last year’s performance.

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Hey, brands. That was “Then,” this is “Now.”

Whether born 100 years ago or just 10 years ago, brands have operated basically the same.

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Sell Your Challenger Brands

Being a public company causes scrutiny that makes already hard choices even more difficult.

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Congratulations Tiger

For us, it was never a question of if. It was always a question of when. We had to wait longer than we expected, but it was worth the wait. Congratulations Tiger on #80.

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Sometimes, It’s Not What You Say, It’s How You Say It

It’s that thing that never changes and no one talks about — brand personality, or brand voice. In today’s digital, social world, that’s where the gold is!

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Be a Brand on a Mission

In today’s world of search engines and social media, consumers’ awareness and understanding of your brand could come from a shared recipe, an influencer, a customer review or a recommendation.

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Author

    Dan Collins

    SVP, Chief Strategy Officer

    Dan, who joined GKV in 2003, leads strategic planning and research for our clients, whether their goals are a more compelling brand promise and brand aligned culture, or creative that builds sales AND an emotional connection. Dan’s a frequent contributor to advertising industry publications, sharing lessons from the agency’s experience driving rapid, cost efficient growth for our challenger brand clients.

    He has more than 20 years of consumer marketing, strategic planning and advertising experience across a range of categories, including: travel and tourism; financial services; health and personal care; food; technology; and communications. His career has included experience on three continents: North America, Asia and Europe. From his years at Procter & Gamble, Maybelline, Kellogg’s and Shell International, Dan has built a reputation for quickly learning a new business and bringing strategic insight that fuels rapid growth.

    As a partner at the agency, he has led the following GKV client brands: Chock full o’nuts, Hills Bros and Kauai Coffee Brands; McCormick; PANDORA Jewelry; Bridgestone Golf; Snyder’s of Hanover Pretzels; Cape Cod Potato Chips; Back to Nature Foods; Snackwells.

    He earned his bachelor’s degree in Economics from Lafayette College and his master’s degree in Business Administration from Duke University’s Fuqua School of Business.