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No Yolks® Protein Pasta: Breaking the Rules of Protein Pasta

We helped No Yolks® break the rules of protein pasta with 18g of protein and great pasta taste … without the compromise.

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From Concept to Cart

Messaging isn’t over when a product hits the shelves! Learn how GKV creates fully integrated campaigns that ensure nothing is lost between the idea and the outcome.

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Mrs Wages: Make It Last

With “Make It Last,” we were able to put a twist on an old favorite and find an all-new flavor for a classic brand.

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Chilly Churn™
Ice Cream Mix

Meet Chilly Churn™ — an entirely new brand of homemade ice cream sure to churn up the fun and create sweet memories.

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Winland Foods: This is How We Pasta

Growing 10 regional pasta brands with one customizable campaign.

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Mrs. Wages: Spice Sauce

How did we introduce a new Spice Sauce to the market with a distinct voice from a classic brand? Simple: We let the flavor out.

Dan Collins

SVP, Chief Strategy Officer

Start the conversation today and find out what GKV can do for your brand.

    Category

    Consumer Packaged Goods

    Creative and inspirational CPG marketing that gets results.

    Every category has challenger brands, but in Consumer Packaged Goods (CPG) the dominance of the category leaders is particularly stunning. In today’s consumer landscape with brand loyalty being a thing of the past, successful challenger brand’s advertising must be noticed, its social media must engage and its owned media must deliver real value.

    Understanding the Audience

    The first step in becoming a successful challenger brand is understanding your audience beyond demographics – their offline and online behaviors, interests and most importantly the journey they take to find and purchase your products.

    We have developed a four-step process that can help you understand and map your audience’s journey and then build a marketing strategy based on their needs, wants and interests to deliver the right messaging and content at the right time. It incorporates the insights and data you already have with third-party data to give a complete picture of who your audience is and how you can help guide them through their customer journey.

    It’s also built on evolution. The process of understanding your audience never stops as the needs of your audience are always changing and so will the touchpoint and messaging.

    As CPG advertising and shopper behavior continues to change, GKV will be there to help elevate and evolve your brand in today’s consumer landscape. Check out some of our CPG case studies and articles. Then, contact us to discuss your CPG marketing challenges.