No Yolks® Protein Pasta:
Breaking the Rules of Protein Pasta

Protein pasta shouldn’t have to taste like protein pasta.

Protein pasta has become a popular way to get more out of a meal. But there’s often a tradeoff: more protein can mean less of the taste and texture people actually want from pasta. No Yolks saw an opportunity to break that rule. No Yolks® Protein Pasta delivers 18g of protein and more fiber than other options, with a simple secret: egg whites. Just the whites. No yolks. And, most importantly, a great-tasting pasta that doesn’t make consumers feel like they’re compromising.

More protein. No compromise.

Our campaign puts taste first while making the nutritional benefits impossible to miss. Because protein pasta shouldn’t be something you choose because it’s “good for you.” It should be something you choose because it’s delicious and happens to give you more protein too.

Through digital video, paid social, display and search, we’re showing consumers that they can have the pasta they want and the nutrition they’re looking for. And by tapping into the No Yolks brand’s irreverent, rule-breaking personality, we’re giving protein pasta a fresh perspective.