client

No Yolks

No Yolks. No Rules!

GKV helped No Yolks reach Millennial and Gen Z cooks with messaging focused on how dinner has no rules—just possibilities.

No Yolks: Rules were made to be Yolk-en.

Past marketing of No Yolks had focused on how people have traditionally used noodles. But the concept of “dinner” has changed a lot—now, there are no rules. No Yolks fits into this landscape as a dinner option that goes with a lot of different cuisines, isn’t hard to make, and is easy to enjoy.

Dan Collins

SVP, Chief Strategy Officer

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