In the latest GKV 101, GKV Digital Analyst Sahiba Babra breaks down key performance indicators: what they are, how they can help your business, and the best ways to make them work for you.
Sahiba currently works as a digital analyst at GKV. Her role on the digital team includes analyzing data to improve digital campaigns. By reviewing campaign metrics, tracking consumer behaviors and monitoring market trends, she is able to offer recommendations to enhance clients’ online visibility and drive results.
Prior to GKV, Sahiba was a digital marketing analyst at Warschawski, where she developed her skills in using data to improve online advertising strategies. Sahiba earned her bachelor’s degree in economics as well as media & communications from the University of Maryland, Baltimore County (UMBC) and her master’s degree in Marketing Intelligence from Fordham University’s Gabelli School of Business.
Sahiba currently lives in Baltimore, Maryland. Outside of work, Sahiba enjoys traveling to new cities, taking her dog on adventures, and going to local events throughout Baltimore!
