Calvary Hospice
Driving direct inquires through digital marketing.
Challenge
Based in New York City, Calvary Hospital is the nation’s only hospital dedicated to hospice and palliative care for adults with advanced cancer and life-limiting illnesses. Traditionally, most hospice patients came from physician, hospital and nursing home referrals, with care provided within the hospital setting.
To expand its reach, Calvary sought to educate the market about its in-home hospice services and drive direct inquiries from caregivers seeking care for loved ones — marking its first direct-to-consumer initiative.
Challenger Brand Solution
Emotional Connection
The agency developed an emotionally compelling campaign that resonated with caregivers, empowering them to navigate difficult decisions with confidence.
A full suite of digital advertising assets — including paid social, digital video, display and paid search — was created, alongside a dedicated landing page. Additionally, a performance-driven digital media strategy was implemented, optimizing outreach based on phone and web inquiries.
Results
The campaign successfully delivered nearly 82,000 visitors to the landing page, with continuous optimizations driving steady traffic growth. Ultimately, the initiative generated over 5,500 inquiries (phone calls and web form submissions), fueling future patient acquisition efforts.
