We needed to clearly differentiate Spring Valley fish oils at the point of sale — the crowded Walmart supplement shelves where many fish oil brands must vie for share.
The value of marketing to the boomer generation is obvious. Doing so successfully gets a bit more complicated. It’s a huge cohort that is actually two cohorts. And it’s a group that has never followed the path of any generation before it, including the one leading into retirement.
For years, we have helped a diverse set of clients engage and motivate this audience through compelling creative and targeted media, from Medicare plans to golf equipment to coffee. Our generation-spanning staff understands this audience and how to reach them, including advanced database solutions and shopper marketing.
Although they love nostalgia, there’s nothing old school about boomers, or the way you win them over.
