GKVoice

The keys to BIG results on a small budget

Here’s how to put your limited dollars to their greatest use.

GKVoice Sacrifice

Sacrifice is the most important skill for CPG marketing now

The beauty of digital and social media is that your ability to precisely target your audience is much better.

Work Sample

Snyder’s of Hanover: Pretzel Pieces

We wanted flavor-seeking consumers to think of and reach for SOH Pretzel Pieces instead of other highly flavored snacks, like tortilla or potato chips.

Work Sample

Blue Shield of California: Age-In Campaign

GKV created a strategy based on the fact that people aging into Medicare were squarely in the baby boomer cohort.

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Bridgestone Golf: Play the Ball the World is Watching

Tiger Woods plays a Bridgestone Golf ball. That’s all we had to say. Or is it?

Work Sample Grassroots Marketing

Premier Health Plan

The campaign succeeded in increasing awareness and generated substantial enrollment in year one, nearly doubling the initial enrollment goals.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Discipline

    Direct Marketing

    The GKV team has a highly experienced direct marketing team.

    Our experience in this measurable sector of the business stems from the creation of a full service marketing affiliate in 2000, GKV Direct. GKV Direct was merged into Gray Kirk/VanSant Advertising, Inc., in 2003.

    Direct mail production management is detail oriented, and effective use of the technique requires strong relationships with list brokers, a reliable set of production suppliers and constant analysis to produce the best results. Our art designers and copywriters are skilled professionals with a rich history of developing direct mail and DRTV campaigns that translate into relevant, motivating communications.

    We employ full-time production managers with years of experience managing large-scale, cost-effective direct mail campaigns. We also employ experienced broadcast producers who are adept at producing award-winning brand response television that delivers leads while supporting integrated, multi-channel campaigns.

    Today’s digital advertising mediums are in essence direct response vehicles as well. Virtually all of our clients use digital media in one form or another. We believe in evaluating the messaging, the media and the placement (or lists) and in optimizing variables to lower costs while increasing response. Our deep experience provides a solid foundation and base of knowledge that we bring to each of our clients.